Assignment Questions:
In Unit 6, part of our focus is on the Internet & Interactive Media.
For your homework assignment, you will select a product from the list below and then identify an interactive promotional tool for this product, such as a podcast, blog, etc. You will then put together a PowerPoint presentation (minimum 8 slides) explaining what media tool you would use for this product and why you chose it. Be sure to explain what you hope to accomplish with this promotional idea (your objectives/goals). Present your work as if you were trying to get an Executive Board to adopt the idea.
Once your presentation is complete, you have two options. You can:
- Record your presentation using Elluminate (click on the Communication link in the gray box on the left to access this program) and include/send me the link to your presentation.Your slides should contain key bullet point information and the narration should expound on these bullet points. Do not just repeat the bullet points in the narration. NOTE: If you wish to use this option, please let me know so that I can create a session for you. or...
- Write a reflection paper (minimum 1 page) explaining the concepts behind your presentation. Include narration for each slide in the notes portion of your PowerPoint. Your slides should contain key bullet point information and the narration should expound on these bullet points. Do not just repeat the bullet points in the narration.Here are the products to choose from:
Here are the products to choose from:
- A brand new model of mini-van
- A small "mom-and-pop" retail store
- A bed and breakfast in a rural area
- A digital camera
Submit your work in a PowerPoint and/or Word file.
Your PowerPoint should have a title slide, an introduction/agenda for your presentation and a conclusion/summary for your presentation. Use 3-5 bullet points per slide, if you are using bullet points. Do not write complete sentences. These just crowd your slide with words. The additional explanation should be in the Notes/narrative part of your presentation. If you chose to write the reflection paper, be sure you discuss the rationale behind your selection of the interactive media tool. The paper should not be a script for your presentation. Think in terms of all the concepts we've learned in our class thus far - target markets, reach, frequency, creative execution, advertising appeal, brand image and so on.
Your PowerPoint should have a title slide, an introduction/agenda for your presentation and a conclusion/summary for your presentation. Use 3-5 bullet points per slide, if you are using bullet points. Do not write complete sentences. These just crowd your slide with words. The additional explanation should be in the Notes/narrative part of your presentation. If you chose to write the reflection paper, be sure you discuss the rationale behind your selection of the interactive media tool. The paper should not be a script for your presentation. Think in terms of all the concepts we've learned in our class thus far - target markets, reach, frequency, creative execution, advertising appeal, brand image and so on.
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