Thursday, August 18, 2011

MK230: Unit 5 - Discussion Question

Discussion Question:

Preview the advertising podcasts link in Unit 5. After listening to an advertising podcast, post a summary of the key points you learned from the podcast. Explain why you feel it is an important concept for advertisers and marketers. Be sure to identify the podcast you watched heard.

Discussion Answer:

I chose to listen to The Advertising Show, where they covered alot of topics but the part that interested me was the middle section of the program where they weren't doing an entertainment program. 

In the middle section discussed the current status and future of online video streaming. The discussion started with the 60% price increase with Netflix. Then evolved into a conversation about Hulu being for sale. They wrapped up the conversation, looking forward with Amazon, Apple, Google and Walmart's entering into the market as well.

It is important for advertisers to be aware of the status of this type of market because most of the service have advertising as a major part of the service, especially Hulu.


No comments:

Post a Comment