Wednesday, October 12, 2011

Unit 2: MK225 - Internet Marketing (Discussion Question)

Unit 2 Timeframe:
October 10th - 16th, 2011

Required Reading:
Read Chapter 3 of your textbook, Internet Marketing and e-Commerce.

Discussion Question:

With Internet usage becoming increasingly mobile and social, marketers must find ways to reach consumer users away from their homes or businesses. Imagine you are employed by a concert venue. Create a way that a concert ticket vendor could reach out to consumers using online capabilities beyond traditional email. You should identify potential issues that could arise – for instance, historic consumer reluctance to make mobile phone numbers public – and suggest ways that marketers could address those concerns. Make sure you use concepts from this unit's assigned reading in your initial post.

Discussion Answer:
As an employee of a concert venue and given the task of reaching out to consumers using capabilities beyond traditional email, Facebook, Twitter and YouTube are the most obvious choices and will be part of the strategy. My recommendation would be the concept of developing a "street team" that would be promoting the venue offline and on. They would hand out flyers, postcards and other promotion items near or at the venue during various shows, as well as promoting online by giving away prizes, VIP access and discounts to new consumers or new "street team" recruits.

Friday, October 7, 2011

Unit 1: MK225 Internet Marketing (Assignment Question)

Assignment Question:
Define General Purpose Technologies (GPT) that drive marketing changes.  What three characteristics do they have?  What are the three GPTs that form the foundation of internet marketing and how have they driven internet marketing?
Please submit your work in an attached MS Word document and include your first initial, last name as part of the file.

Assignment Answer:
A General Purpose Technology (or GPT) that has been instrumental in driving market changes in Google. Google has a virtual toolbox of different applications that compete with almost every market and business out there. They are the top search engine in the world which drives changes from Yahoo! and Microsoft's Bing.

The three GPTs that form the foundation of internet marketing are the digital revolution, networking and individualization. The digital revolution has driven internet marketing by always evolving technologies such as computers and introducing new ones such as iPods/iPads, and using these technologies to share and communicate in a variety of like audio, video, photography and others. Networking has driven internet marketing by given individuals the ability to share products and services with customers they wouldn’t reach otherwise. Using Facebook as an example, I share a link with my friends that may in turn forward it to their friends and so on, much like word of mouth. Individualization has driven internet marketing by tuning in to the needs of the particular customer. Google and Facebook do this by tracking what sites and keywords you use and direct the advertising to mirror those needs and desires.

Hanson, W. & Kalyanam K. (2007). Internet Marketing & E-Commerce. Mason, OH: Thompson Higher Learning.

Tuesday, October 4, 2011

Unit 1: MK225 - Internet Marketing (Discussion Questions)

A New Term Begins. FALL 2011.

After the past couple of terms, which have not been a picnic...
It is time for a new beginning, which is good I needed to reboot of sorts.

Retaking Internet Marketing.
Long story short... I have to get at least a B.

Wish me luck.