Unit 1: MK225 Internet Marketing (Assignment Question)

Assignment Question:

Define General Purpose Technologies (GPT) that drive marketing changes.  What three characteristics do they have?  What are the three GPTs that form the foundation of internet marketing and how have they driven internet marketing?

Please submit your work in an attached MS Word document and include your first initial, last name as part of the file.

Assignment Answer:

A General Purpose Technology (or GPT) that has been instrumental in driving market changes in Google. Google has a virtual toolbox of different applications that compete with almost every market and business out there. They are the top search engine in the world which drives changes from Yahoo! and Microsoft's Bing.

The three GPTs that form the foundation of internet marketing are the digital revolution, networking and individualization. The digital revolution has driven internet marketing by always evolving technologies such as computers and introducing new ones such as iPods/iPads, and using these technologies to share and communicate in a variety of like audio, video, photography and others. Networking has driven internet marketing by given individuals the ability to share products and services with customers they wouldn’t reach otherwise. Using Facebook as an example, I share a link with my friends that may in turn forward it to their friends and so on, much like word of mouth. Individualization has driven internet marketing by tuning in to the needs of the particular customer. Google and Facebook do this by tracking what sites and keywords you use and direct the advertising to mirror those needs and desires.

APA

Hanson, W. & Kalyanam K. (2007). Internet Marketing & E-Commerce. Mason, OH: Thompson Higher Learning.