tag:blogger.com,1999:blog-14010721635943834932024-03-13T10:01:03.960-07:00BVU GD Bachelor StudentLennon Designhttp://www.blogger.com/profile/07049755992994301530noreply@blogger.comBlogger70125tag:blogger.com,1999:blog-1401072163594383493.post-408205455380199102011-10-12T04:54:00.000-07:002011-10-12T04:54:01.431-07:00Unit 2: MK225 - Internet Marketing (Discussion Question)<div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white; font-family: Verdana, sans-serif;"><b style="background-color: white;">Unit 2 Timeframe:</b></span><br />
<span class="Apple-style-span" style="background-color: white; font-family: Verdana, sans-serif;">October 10th - 16th, 2011</span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b style="background-color: white;"><br />
</b></span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b style="background-color: white;">Required Reading:</b></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="color: #444444;"><span class="Apple-style-span" style="background-color: white; font-family: Verdana, sans-serif;">Read Chapter 3 of your textbook, <em style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: italic; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Internet Marketing and e-Commerce.</em></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b style="background-color: white;"><br />
</b></span></div><div style="text-align: justify;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXeCwlyYeYmS1llNmGjZxeEpS3LwlEgNLIaq-BFpeNlviCM7GNwfMHdJ0S1-3RYPNYekJKkyTcWvFW-4_lQqbyphJEy8kkZR9IoFnr_1PvNbSaAypgg-cB0Ou0P2a7xPAt6vweoFoP/s1600/2.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="302" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXeCwlyYeYmS1llNmGjZxeEpS3LwlEgNLIaq-BFpeNlviCM7GNwfMHdJ0S1-3RYPNYekJKkyTcWvFW-4_lQqbyphJEy8kkZR9IoFnr_1PvNbSaAypgg-cB0Ou0P2a7xPAt6vweoFoP/s400/2.jpeg" width="400" /></a></div><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b><br />
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b style="background-color: white;">Discussion Question:</b></span></div><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"></span></span><br />
<div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; margin-bottom: 4px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: justify;"><span class="Apple-style-span" style="background-color: white; font-family: Verdana, sans-serif;">With Internet usage becoming increasingly mobile and social, marketers must find ways to reach consumer users away from their homes or businesses. Imagine you are employed by a concert venue. Create a way that a concert ticket vendor could reach out to consumers using online capabilities beyond traditional email. You should identify potential issues that could arise – for instance, historic consumer reluctance to make mobile phone numbers public – and suggest ways that marketers could address those concerns. Make sure you use concepts from this unit's assigned reading in your initial post.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b style="background-color: white;">Discussion Answer:</b></span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;">As an employee of a concert venue and given the task of reaching out to consumers using capabilities beyond traditional email, Facebook, Twitter and YouTube are the most obvious choices and will be part of the strategy. My recommendation would be the concept of developing a "street team" that would be promoting the venue offline and on. They would hand out flyers, postcards and other promotion items near or at the venue during various shows, as well as promoting online by giving away prizes, VIP access and discounts to new consumers or new "street team" recruits.</span><br />
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</b></span></div>Lennon Designhttp://www.blogger.com/profile/07049755992994301530noreply@blogger.com0tag:blogger.com,1999:blog-1401072163594383493.post-59125016719091570352011-10-07T18:33:00.000-07:002011-11-10T04:18:12.553-08:00Unit 1: MK225 Internet Marketing (Assignment Question)<span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"></span></span><br />
<div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; margin-bottom: 4px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b style="background-color: white;">Assignment Question:</b></span></div><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; margin-bottom: 4px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: justify;"><span class="Apple-style-span" style="background-color: white; font-family: Verdana, sans-serif;">Define General Purpose Technologies (GPT) that drive marketing changes. What three characteristics do they have? What are the three GPTs that form the foundation of internet marketing and how have they driven internet marketing?</span></div><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; margin-bottom: 4px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: justify;"><span class="Apple-style-span" style="background-color: white; font-family: Verdana, sans-serif;">Please submit your work in an attached MS Word document and include your first initial, last name as part of the file.</span></div><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; margin-bottom: 4px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: justify;"><span class="Apple-style-span" style="background-color: white; font-family: Verdana, sans-serif;"><br />
</span></div><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"></span></span><br />
<div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; margin-bottom: 4px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: justify;"><div style="font-style: inherit;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b style="background-color: white;">Assignment Answer:</b></span></div><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span style="background-color: white;"><span class="Apple-style-span" style="font-style: inherit;">A General Purpose Technology (or GPT) that has been instrumental in driving market changes in <a href="http://google.com/">Google</a>. Google has a virtual toolbox of </span>different<span class="Apple-style-span" style="font-style: inherit;"> applications that compete with almost every market and business out there. They are the top search engine in the world which drives changes from <a href="http://yahoo.com/">Yahoo!</a> and <a href="http://microsoft.com/">Microsoft</a>'s <a href="http://bing.com/">Bing</a>.</span></span></span><br />
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</span></div><div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"></div><div class="p2"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="s1"></span></span></div></div><div class="p1"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="s1">The three GPTs that form the foundation of internet marketing are the digital revolution, networking and individualization. The digital revolution has driven internet marketing by always evolving technologies such as computers and introducing new ones such as iPods/iPads, and using these technologies to share and communicate in a variety of like audio, video, photography and others. Networking has driven internet marketing by given individuals the ability to share products and services with customers they wouldn’t reach otherwise. Using Facebook as an example, I share a link with my friends that may in turn forward it to their friends and so on, much like word of mouth. Individualization has driven internet marketing by tuning in to the needs of the particular customer. Google and Facebook do this by tracking what sites and keywords you use and direct the advertising to mirror those needs and desires.</span></span><br />
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</span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="s1"></span></span><br />
<div class="p1"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="s1"><span class="s1">APA</span></span></span></div><div class="p1"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="s1"><span class="s1">Hanson, W. & Kalyanam K. (2007). <i>Internet Marketing & E-Commerce. </i>Mason, OH: Thompson Higher Learning.</span></span></span></div></div></div></div>Lennon Designhttp://www.blogger.com/profile/07049755992994301530noreply@blogger.com0tag:blogger.com,1999:blog-1401072163594383493.post-13159884154232606092011-10-04T20:13:00.000-07:002011-10-05T21:57:07.579-07:00Unit 1: MK225 - Internet Marketing (Discussion Questions)<span class="Apple-style-span" style="font-size: 14px;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"></span></span><br />
<div id="print_version" style="margin-bottom: 5px; margin-left: 5px; margin-right: 5px; margin-top: 5px; page-break-before: always; text-align: right;"><div style="font-weight: bold; text-align: left;"><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white; font-size: 14px;">UNIT 1: OCTOBER 3rd - 9th, 2011</span></span></div></div><div style="font-weight: bold; text-align: left;"><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: 14px;"><br />
</span></span></div></div><div style="font-weight: bold; text-align: left;"><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white; font-size: 14px;">ASSIGNED READING:</span></span></div></div><div style="text-align: left;"><div style="font-weight: bold; text-align: justify;"><span class="Apple-style-span" style="background-color: white; color: #444444; font-weight: normal;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Read the attached article on Internet Usage </span></span><span class="Apple-style-span" style="background-color: white; color: #444444; font-family: Verdana, sans-serif; font-weight: normal;">and </span></div><div style="font-weight: bold; text-align: justify;"><span class="Apple-style-span" style="background-color: white; color: #444444; font-family: Verdana, sans-serif; font-weight: normal;">Chapters 1 & 2 of your textbook<span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: italic; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"> </span></span><span class="Apple-style-span" style="background-color: white; color: #444444; font-family: Verdana, sans-serif; font-weight: normal;"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: italic; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Internet Marketing and e-Commerce</span></span></div></div><div style="font-weight: bold; text-align: left;"><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white; font-size: 14px;"><br />
</span></span></div></div><div style="font-weight: bold; text-align: left;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhp3tEjEhxQaP3NeDt2Tk93eJAnI4XWl0BHKzhEdagaB61kcw8qsTRsEzPFnqZZfyEwp2rm0QYdhPMPwGJM6rufRoOmMjDliNgjkdGRSEwqCJ4AX1kOFWRO9RWIAQYJ4kyw-Q0A0_Mt/s1600/Dylan-w400.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhp3tEjEhxQaP3NeDt2Tk93eJAnI4XWl0BHKzhEdagaB61kcw8qsTRsEzPFnqZZfyEwp2rm0QYdhPMPwGJM6rufRoOmMjDliNgjkdGRSEwqCJ4AX1kOFWRO9RWIAQYJ4kyw-Q0A0_Mt/s1600/Dylan-w400.png" /></a></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: 14px;"><br />
</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white; font-size: 14px;">DISCUSSION QUESTION A:</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white; font-weight: normal;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Introduce yourself and tell the class a little about your background, your level of experience with distance education, and your level of expertise with marketing. You can find my background information in the Instructor section of the course. Start a new thread for your initial posting.</span></span></div></div><div style="font-weight: bold; text-align: left;"><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white; font-size: 14px;"><br />
</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white; font-size: 14px;">DISCUSSION ANSWER A:</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white; font-weight: normal;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">My name is Dylan John Mazziotti, I am a graphic designer (<a href="http://lennondesign.com/" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #003366; font-style: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">lennondesign.com</a>) and artist (<a href="http://nothingleftart.com/" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #003366; font-style: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">nothingleftart.com</a>). I currently have 2 associate degrees from Eagle Gate College. Currently, I am now working on my Bachelors degree at Broadview University in Salt Lake City, Utah. I have taken a small handful classes while earning my other degrees. I am always for new ways to market myself to new clients.</span></span></div></div><div style="font-weight: bold; text-align: left;"><div style="text-align: justify;"><div style="text-align: center;"><div style="text-align: left;"><br />
</div><div style="text-align: center;"><iframe allowfullscreen="" frameborder="0" height="284" src="http://www.youtube.com/embed/sTERI1s-UyA?rel=0" width="500"></iframe></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white; font-size: 14px;"><br />
</span></span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white; font-size: 14px;">DISCUSSION QUESTION B:</span></span></div></div><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white; font-weight: normal;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Chapter 2 describes how multimedia convergence is a promising area of internet development. Some of the best examples of this are online video games, augmented reality, and apps for mobile devices like the <span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Stella Artois le bar guide</span> (<a href="http://itunes.apple.com/us/app/id335624129?mt=8">iTunes</a>), which combines augmented reality, GPS, photography, social networks and a host of other technologies. Find an example of multimedia convergence to share with the rest of the class and describe how the digitizing process makes it possible. (<a href="http://youtube.com/">YouTube</a> is a great place to look for videos of examples as well as an example itself.) Make sure you do not use an example that another student has already used.</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white; font-size: 14px;"><br />
</span></span></div></div><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white; font-size: 14px;">DISCUSSION ANSWER B:</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span">Yesterday (10/04/2011), </span><a href="http://www.apple.com/">Apple</a><span class="Apple-style-span"> announced the NEW! </span><a href="http://www.apple.com/ios/">iOS5 operating system</a><span class="Apple-style-span"> for the iPhone, iPad, and iPod touch. There was list of features announced, but what I wanted to share for this discussion question was the </span><a href="http://twitter.com/">Twitter</a> <a href="http://www.apple.com/ios/features.html#twitter">integration feature</a><span class="Apple-style-span">. With your device you can post to twitter directly from your photos, YouTube, maps and more. Unfortunately, this feature isn't available to the public until next week.</span></span></span><span class="Apple-style-span" style="background-color: white; font-family: Verdana, sans-serif;">...</span><br />
<span class="Apple-style-span" style="background-color: white; font-family: Verdana, sans-serif;">I will like do a review of it on my social media blog at: </span><span class="Apple-style-span" style="background-color: white; font-family: Verdana, sans-serif;"><a href="http://social-lgd.blogspot.com/">social-lgd.blogspot.com</a>!</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="font-size: 14px;"><br />
</span></span></span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="font-size: 14px;"><b>INSTRUCTOR "FOOD FOR THOUGHT" QUESTION:</b></span></span></span><br />
<span class="Apple-style-span" style="background-color: white; font-family: Verdana, sans-serif;">Greetings Colleagues, p</span><span class="Apple-style-span" style="background-color: white; font-family: Verdana, sans-serif;">lease review the following clip multimedia:</span><br />
<span class="Apple-style-span" style="background-color: white; font-family: Verdana, sans-serif;"><br />
</span><br />
<div style="text-align: center;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><iframe allowfullscreen="" frameborder="0" height="284" src="http://www.youtube.com/embed/0PXypjppgRE?rel=0" width="500"></iframe></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
</span></div><span class="Apple-style-span" style="background-color: white; font-family: Verdana, sans-serif;">Marketers, what are your thoughts regarding this?<br />
-Prof. G</span><br />
<span class="Apple-style-span" style="background-color: white; font-family: Verdana, sans-serif;"><br />
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white; font-size: 14px;"><b>INSTRUCTOR "FOOD FOR THOUGHT" ANSWER:</b></span></span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white; font-size: 14px;">Sounds like an iPhone...</span></span><br />
<div style="text-align: left;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white; font-size: 14px;"><b><br />
</b></span></span></div></div></div>Lennon Designhttp://www.blogger.com/profile/07049755992994301530noreply@blogger.com0tag:blogger.com,1999:blog-1401072163594383493.post-24423750756080105602011-10-04T08:01:00.000-07:002011-10-04T08:02:03.855-07:00A New Term Begins. FALL 2011.After the past couple of terms, which have not been a picnic...<br />
It is time for a new beginning, which is good I needed to reboot of sorts.<br />
<br />
Retaking <b>Internet Marketing</b>.<br />
Long story short... I have to get at least a <b>B</b>.<br />
<br />
Wish me luck.<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglZc5WkWOLU56Zwb09mnXgfWwnaBDEJ5LXpEP5lIp9IaOFwqIYFKLH7xdGyhYpKr8xNbAlSpNxAkPNgqJEFjNGnEOXqZY7MxVifVtNJWfiw4n1CllOx12mwptP987fHkguXtKlrRyF/s1600/B.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="282" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglZc5WkWOLU56Zwb09mnXgfWwnaBDEJ5LXpEP5lIp9IaOFwqIYFKLH7xdGyhYpKr8xNbAlSpNxAkPNgqJEFjNGnEOXqZY7MxVifVtNJWfiw4n1CllOx12mwptP987fHkguXtKlrRyF/s400/B.jpg" width="400" /></a></div>Lennon Designhttp://www.blogger.com/profile/07049755992994301530noreply@blogger.com0tag:blogger.com,1999:blog-1401072163594383493.post-28051763589386575522011-09-22T12:12:00.000-07:002011-09-22T12:12:46.373-07:00HU121: Unit 10 - Reading & Discussion Question<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b>Assigned Reading:</b></span><br />
<div><span class="Apple-style-span" style="background-color: white; color: #444444;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Looking At Movies, by Barsam and Monahan</span></span></div><div><span class="Apple-style-span" style="background-color: white; color: #444444;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Read Chapter 11</span></span></div><div><span class="Apple-style-span" style="background-color: white; color: #444444;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
</span></span></div><div><span class="Apple-style-span" style="background-color: white; color: #444444;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b>Discussion Question:</b></span></span></div><div><span class="Apple-style-span" style="background-color: #f0f0f0;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Paranormal Activity is a recent addition to our nation's long history of horror films. What's your favorite scary movie of all time? Using your knowledge of film and the vocabulary from this class, tell us what makes it so scary. It would help to describe the sound, the shots, the acting, the lighting, and so on. Make us believe it really is the scariest movie out there!</span></span></div><div><span class="Apple-style-span" style="background-color: white; color: #444444;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
</span></span></div><div><span class="Apple-style-span" style="background-color: white; color: #444444;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b>Discussion Answer:</b></span></span></div><div><span class="Apple-style-span" style="background-color: white; color: #484848; line-height: 18px;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"></span></span><br />
<div class="p1"><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">In general, I am not a fan of horror genre at all. That being said I do have a few films of the genre that I do enjoy. Stanley Kubrick's masterpiece The Shining is one of those few films. Throughout the presentation of the film, many different types of shots are used to build the suspense and the fear. </span></div></div><div class="p2" style="font: normal normal normal 12px/normal 'Gotham HTF'; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; min-height: 14px; text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="s1" style="letter-spacing: 0px;"></span></span></div><div class="p1" style="font: normal normal normal 12px/normal 'Gotham HTF'; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: small;"><span class="s1" style="letter-spacing: 0px;">Through the use of many creepy close up shots, especially of Jack Nicholson, raising his signature eyebrows help illustrate the insanity going on inside his head. Another example of different shots is when the family is traveling up to the hotel, there is a high-angle shot done from a helicopter, following them giving the sense they are being watched. Another type of shot that is used quite frequently in the film are jump shots. The shot that comes to mind is when Danny is riding his three wheel around and sees the twin girls and the shot is jumping from a full-body shot to a close-up shot to create tension.</span></span></div><div class="p2" style="font: normal normal normal 12px/normal 'Gotham HTF'; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; min-height: 14px; text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="s1" style="letter-spacing: 0px;"></span></span></div><div class="p1" style="font: normal normal normal 12px/normal 'Gotham HTF'; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: small;"><span class="s1" style="letter-spacing: 0px;">Jack Nicholson, one of my favorite actors, is extremely creepy in this film. He really makes you think that he is completely out of his mind. The way he speaks the lines. The way he expressed with his face. Amazing work!</span></span></div></div>Lennon Designhttp://www.blogger.com/profile/07049755992994301530noreply@blogger.com0tag:blogger.com,1999:blog-1401072163594383493.post-27810734785986458922011-09-18T06:36:00.000-07:002011-09-18T08:34:56.000-07:00MK230: Unit 9 - Assignment & Quiz<div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b>Assignment Question:</b></span></div><br />
<div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white; color: #444444; font-family: Verdana, sans-serif;">In Unit 9, we will be completing our studies of an Integrated Marketing Communications program. For your homework assignment in Unit 9, you will complete a course in SkillPort called "Promoting Your Brand to Consumers." This course is designed to help you understand how to implement strategies to conceive, build, and execute a successful integrated marketing communication program for your organization's brand identity. You will have until the end of Unit 9 to complete this course. Once finished, complete a memo describing your experience with the course. A template is located in the Assignment Files link of this Unit. Answer all of the questions from the template in your memo. Submit this memo as your assignment.</span></div><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"></span></span><br />
<div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 6px; padding-left: 0px; padding-right: 6px; padding-top: 3px;"></div><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></span></div><span class="Apple-style-span" style="background-color: white; color: #444444; font-family: Verdana, sans-serif;">To access this course go to the GEN SkillPort tab. Click in the User ID box and enter your user name. Your user name will be the same as your GEN e-mail name. For most students it will be firstname.lastname (ex: jane.doe). Your password is student. Then press enter. In the search box type in the name of the course. Click on the title to access the content.</span><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"></span></span><br />
<div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 6px; padding-left: 0px; padding-right: 6px; padding-top: 3px;"></div><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
</span></span></div><span class="Apple-style-span" style="background-color: white; color: #444444; font-family: Verdana, sans-serif;">Complete the "Promoting Your Brand to Consumers" course in SkillPort. Then create your completion memo. </span><br />
<span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"><br />
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<span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"><b>Assignment Answer:</b></span><br />
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<iframe class="scribd_iframe_embed" data-aspect-ratio="0.772727272727273" data-auto-height="true" frameborder="0" height="600" id="doc_3672" scrolling="no" src="http://www.scribd.com/embeds/65387382/content?start_page=1&view_mode=list&access_key=key-r2j6sw7iugc9kf1zeg9" width="100%"></iframe><br />
<div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #444444; font-style: inherit; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 6px; padding-left: 0px; padding-right: 6px; padding-top: 3px; text-align: -webkit-auto;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b><br />
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b>Quiz:</b></span></div><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #444444; font-style: inherit; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 6px; padding-left: 0px; padding-right: 6px; padding-top: 3px; text-align: -webkit-auto;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">10/25</span></div>Lennon Designhttp://www.blogger.com/profile/07049755992994301530noreply@blogger.com0tag:blogger.com,1999:blog-1401072163594383493.post-87696644859752444132011-09-15T22:36:00.000-07:002011-09-16T04:30:06.605-07:00HU121: Unit 9 - Assigned Reading & Discussion Question<div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b>Assigned Reading:</b></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white; color: #444444;">Read Chapters 9 & 10 </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white; color: #444444; font-family: Verdana, sans-serif;"><i>Looking At Movies</i></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white; color: #444444; font-family: Verdana, sans-serif;"><i><br />
</i></span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8hogWOooS8vKEdTTBbJ5uEnzfvVuyI3X81Am1lf1R3ZBIap67P9I0ZRTGOGcQEWKuZiCJtPOLKr_nv43StfDrQTmtYWKUUO6x32bEvL8W2PjNgq1mIVTSOp08F-5jnh2SwUtwHnnr/s1600/01YTRYRYRTY.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="237" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8hogWOooS8vKEdTTBbJ5uEnzfvVuyI3X81Am1lf1R3ZBIap67P9I0ZRTGOGcQEWKuZiCJtPOLKr_nv43StfDrQTmtYWKUUO6x32bEvL8W2PjNgq1mIVTSOp08F-5jnh2SwUtwHnnr/s400/01YTRYRYRTY.jpeg" width="400" /></a></div><span class="Apple-style-span" style="background-color: white; color: #444444; font-family: Verdana, sans-serif;"><i><br />
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</i></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b>Discussion Question:</b></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: #f0f0f0;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">What films have you seen that succeed in both educating you and entertaining you? Do you believe the films were intended to be both educational and entertaining, or was the educational aspect a defult of the subject matter. Elaborate on your response.</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: #f0f0f0;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: #f0f0f0;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b>Discussion Answer:</b></span></span><br />
<span class="Apple-style-span" style="background-color: white; color: #484848;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="s1" style="letter-spacing: 0px;">When I consider films that have both educated and entertained me, one of the first films that comes to my mind are the documentary films of <a href="http://morganspurlock.com/" style="color: #249dc9; text-decoration: none;"><span class="s2" style="text-decoration: underline;">Morgan Spurlock</span></a>. He broke onto the scene with Super Size Me, which explored the effect of the <a href="http://www.mcdonalds.com/" style="color: #249dc9; text-decoration: none;"><span class="s2" style="text-decoration: underline;">McDonald's</span></a></span></span></span><span class="Apple-style-span" style="background-color: white; color: #484848;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="s1" style="letter-spacing: 0px;"> menu on a person over a 30 day period. He approaches each subject with humor, even as he got sicker and sicker near the end of the film. I learned a lot more from his style of presentation of then I would have if it would have been presented in any other way. He also had a had an amazing television show called <a href="http://planetgreen.discovery.com/videos/30-days/">30 DAYS</a> where he would live someone else life for... 30 days. </span><a href="http://www.michaelmoore.com/" style="color: #249dc9; text-decoration: none;"><span class="s2" style="text-decoration: underline;">Michael Moore</span></a>, director of Fahrenheit 911 (about September 11th) and Bowling For Columbine (about gun control), also presents his subject manner is a comedic fashion as well. Although the subjects are very serious, Michael Moore presents in a way that make you think deeper into the attitudes and why each side thinks the way they do. Some of the sides ideas can be way out there which creates the comedy.</span></span><br />
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<span class="Apple-style-span" style="color: #484848; font-family: Verdana, sans-serif;">Super Size Me:</span></div><object height="288" width="512"><param name="movie" value="http://www.hulu.com/embed/vAG-PZbBn1sfk8E75bRL0g?shared_ad_id=40181"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.hulu.com/embed/vAG-PZbBn1sfk8E75bRL0g?shared_ad_id=40181" type="application/x-shockwave-flash" width="512" height="288" allowFullScreen="true"></embed></object>Lennon Designhttp://www.blogger.com/profile/07049755992994301530noreply@blogger.com0tag:blogger.com,1999:blog-1401072163594383493.post-63765781802791733272011-09-15T21:53:00.000-07:002011-09-15T22:03:44.426-07:00MK230: Unit 9 - Assigned Reading & Discussion Question<div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b>Assignment Reading:</b></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white; color: #444444; font-family: 'Lucida grande', Arial, Verdana, sans-serif;">Read Chapters 21 and 22</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white; color: #444444; font-family: 'Lucida grande', Arial, Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: xx-small;"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><i>Advertising and Promotion</i></span> by Belch and Belch</span></span></div><div style="text-align: justify;"></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b><br />
</b></span></div><div style="text-align: justify;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZm5fCMor1GGvHcADM3wwQnrfr5cil-P9ZmyOykvKIhsPsrhkbE80CcPZD26B08uQ42Rfqtqe0-WrMDLmM3GKGGQ3TNLXy4dcuCV48t53rD2AF8MqOZPZQTC7GB5IKcPhsb9PCLQtu/s1600/752ab38bfe32eb60bc1294ba79ea6d459b91c8ff.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="285" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZm5fCMor1GGvHcADM3wwQnrfr5cil-P9ZmyOykvKIhsPsrhkbE80CcPZD26B08uQ42Rfqtqe0-WrMDLmM3GKGGQ3TNLXy4dcuCV48t53rD2AF8MqOZPZQTC7GB5IKcPhsb9PCLQtu/s400/752ab38bfe32eb60bc1294ba79ea6d459b91c8ff.jpeg" width="400" /></a></div><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b><br />
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b>Discussion Question:</b></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: #f0f0f0;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">What is the role of ethics in advertising and promotion? How do ethical considerations differ from legal considerations in developing an integrated marketing communications program?</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b>Discusion Answer:</b></span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;">The role of ethics in advertising and promotion is making the decision regarding appropriate and responsible actions on the basis of moral consideration than legal or within guidelines. Ethical considerations differ from legal considerations when developing an integrated marketing communications program by being a responsible company and being cautious to the needs and cultures of your consumers in addition to the legal requirements of your business.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b><br />
</b></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b><br />
</b></span></div>Lennon Designhttp://www.blogger.com/profile/07049755992994301530noreply@blogger.com0tag:blogger.com,1999:blog-1401072163594383493.post-460243496278035062011-09-11T05:32:00.000-07:002011-09-11T20:57:34.005-07:00HU121: Unit 8 - Assignment Questions A & B<div style="text-align: justify;"><div style="text-align: center;"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b><img src="http://static.guim.co.uk/sys-images/Technology/Pix/pictures/2008/07/18/DragonShrek460.jpg" style="-webkit-user-select: none;" /> </b></span></span></div><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b><br />
</b></span></span><br />
<span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b>Assignment Question A:</b></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Describe the sound design of this film. Select one or two scenes to discuss at length. How did the sound (the sound effects, the music, etc) add to the scene? Did it make it funnier? More descriptive? Did it add specific meaning to it? Your discussion should be at least one page in length, double spaced using 12 pt. font and 1 inch margins. Submit your assignment using the link above.</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b>Assignment Answer A:</b></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><iframe class="scribd_iframe_embed" data-aspect-ratio="0.772727272727273" data-auto-height="true" frameborder="0" height="600" id="doc_53011" scrolling="no" src="http://www.scribd.com/embeds/64537997/content?start_page=1&view_mode=list&access_key=key-16ogj97w8q4hhz4ggk0d" width="100%"></iframe><script type="text/javascript">
(function() { var scribd = document.createElement("script"); scribd.type = "text/javascript"; scribd.async = true; scribd.src = "http://www.scribd.com/javascripts/embed_code/inject.js"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(scribd, s); })();
</script></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><div style="text-align: center;"><img src="http://filmandfelt.com/musings/wp-content/uploads/2010/03/ItsAWonderfulLife4.jpg" style="-webkit-user-select: none;" /></div></div><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white; font-family: Verdana, sans-serif;"><b><br />
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<span class="Apple-style-span" style="background-color: white; font-family: Verdana, sans-serif;"><b>Assignment Question B:</b></span><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white;"></span></span></div><div class="MsoNormal" style="margin-bottom: 0.0001pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white;">For this paper, you get to be the director of a new film. In this case, you are to take an existing film from the list below and re-cast the leading actors and actresses’ and the supporting actors and actresses’ parts for an updated version. Since you are casting different actresses and actors for the key roles in the film, you will need to address the issue of wardrobe/costumes. How will you update what the characters wear in the film for the new version? Finally, you must also update the film’s score to make it more marketable to today’s audiences. If other changes are needed (for example, <i>12 Angry Men</i> only has men on the jury), you should discuss those too. Your paper should be 750 words minimum.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: 0.0001pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white;"><br />
</span></span></div><div class="MsoNormal" style="margin-bottom: 0.0001pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white;">Your essay must include an introduction, at least three body paragraphs, and a conclusion.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: 0.0001pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white;"><br />
</span></span></div><div class="MsoNormal" style="margin-bottom: 0.0001pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white;">Film Choices:<b><o:p></o:p></b></span></span></div><span class="Apple-style-span" style="background-color: white; font-family: Verdana, sans-serif;"></span><br />
<ul><li style="text-align: justify;"><span class="Apple-style-span" style="background-color: white; font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-family: Times;"><span class="Apple-style-span" style="background-color: white; font-family: Verdana, sans-serif;">12 Angry Men (1957)</span><span class="Apple-style-span" style="background-color: white; font-family: Verdana, sans-serif;"><o:p><span class="Apple-style-span" style="color: #cc0000; font-weight: bold;"> </span><a href="http://www.criterion.com/films/27871-12-angry-men">Criterion - 11/22/2011</a></o:p></span></span></span></li>
<span class="Apple-style-span" style="background-color: white; font-family: Verdana, sans-serif;">
<li style="text-align: justify;">All About Eve (1950)</li>
<li style="text-align: justify;">Bonnie and <st1:place w:st="on">Clyde</st1:place> (1967)</li>
<li style="text-align: justify;"><st1:city w:st="on"><st1:place w:st="on">Casablanca</st1:place></st1:city> (1942)</li>
<li style="text-align: justify;"><st1:place w:st="on">Chinatown</st1:place> (1974)</li>
<li style="text-align: justify;">Double Indemnity (1944)</li>
<li style="text-align: justify;">Dr. <span class="SpellE">Zhivago</span> (1965)</li>
<li style="text-align: justify;"><b>It’s a Wonderful Life (1946)</b></li>
<li style="text-align: justify;">It Happened One Night (1934)</li>
<li style="text-align: justify;">Midnight Cowboy (1969)</li>
<li style="text-align: justify;"><st1:place w:st="on"><st1:city w:st="on">Nashville</st1:city></st1:place> (1975)</li>
<li style="text-align: justify;">One Flew Over the Cuckoo’s Nest (1975)</li>
<li style="text-align: justify;">Rear Window (1954)</li>
<li style="text-align: justify;">Rebecca (1940)</li>
<li style="text-align: justify;">Some Like It Hot (1959)</li>
<li style="text-align: justify;">Taxi Driver (1976)</li>
<li style="text-align: justify;">To Kill a Mockingbird (1962) </li>
</span></ul><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white;"></span></span><br />
<div class="MsoNormal" style="margin-bottom: 0.0001pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="font-size: x-small;"><u>Helpful Hint:</u></span></span></span></div><div class="MsoNormal" style="margin-bottom: 0.0001pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; text-align: left;"><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="font-size: x-small;">It may be useful to rent the original version of a film not on the list and rent the updated version for comparison. Examples of recently updated films include <i>King Kong </i>1933/2006 and <i>The Pink Panther </i>1963/2006. </span><span class="Apple-style-span" style="font-size: x-small;"> </span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="font-size: x-small;">For a list of remakes, go to: <a href="http://en.wikipedia.org/wiki/List_of_film_remakes" style="color: blue; text-decoration: underline;">http://en.wikipedia.org/wiki/List_of_film_remakes</a><o:p></o:p></span></span></span></div></div><div class="MsoNormal" style="margin-bottom: 0.0001pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; text-align: left;"></div><div class="MsoNormal" style="margin-bottom: 0.0001pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; text-align: justify;"></div><br />
<div class="MsoNormal" style="margin-bottom: 0.0001pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white;"><b><span class="Apple-style-span" style="font-size: x-small;">Your grade will consist of the explanations you provide for your remake, your use of evidence from and references to the original film, and the overall quality of your essay. Do you have an introduction and conclusion? Do you use transitions within and between your paragraphs? Is your essay free of grammar and spelling errors?</span></b></span></span></div><div class="MsoNormal" style="margin-bottom: 0.0001pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white;"><b><br />
</b></span></span></div><span class="Apple-style-span" style="background-color: white; font-family: Verdana, sans-serif;"><b>Discussion Answer B:</b></span><br />
<div><div style="text-align: justify;"><br />
<iframe class="scribd_iframe_embed" data-aspect-ratio="0.772727272727273" data-auto-height="true" frameborder="0" height="600" id="doc_32648" scrolling="no" src="http://www.scribd.com/embeds/64603365/content?start_page=1&view_mode=list&access_key=key-zl70rpoje2tg5pd6cfh" width="100%"></iframe></div><div style="text-align: justify;"><br />
<span class="Apple-style-span" style="background-color: white; font-family: Verdana, sans-serif;">Links:</span><br />
<span class="Apple-style-span" style="background-color: white; font-family: Verdana, sans-serif;"><a href="http://www.imdb.com/name/nm0315974/">Composer Michael Giacchino</a></span><br />
<a href="http://sheandhim.com/">SHE & HIM</a><br />
<span class="Apple-style-span" style="background-color: white; font-family: Verdana, sans-serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgl1-aa22Ww1GsYhEnMSfSkYXjB4fh2DvV_qRExZNB8RO2UXXvwtYXAdea6Kdaq_oC8QdJcFkueCtZEcgW_7b8RHqYfCurrDy_RbMh-SJVL1ynu09VPf2NuG3z18TQJPljDEFl4dAEz/s1600/Sam_Rockwell_in_Matchstick_Men_Wallpaper_2_1280-thumb-400x246-23748.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="122" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgl1-aa22Ww1GsYhEnMSfSkYXjB4fh2DvV_qRExZNB8RO2UXXvwtYXAdea6Kdaq_oC8QdJcFkueCtZEcgW_7b8RHqYfCurrDy_RbMh-SJVL1ynu09VPf2NuG3z18TQJPljDEFl4dAEz/s200/Sam_Rockwell_in_Matchstick_Men_Wallpaper_2_1280-thumb-400x246-23748.jpeg" width="200" /></a></div><div style="text-align: left;"><span class="Apple-style-span" style="background-color: white; font-family: Verdana, sans-serif;"><a href="http://www.imdb.com/name/nm0005377/">Sam Rockwell</a></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjN9Ben8AbH8cXx1B9XpqK2c-iUDDh0HEqCyc3K95LkVwHpltKog56D7L77A0tnCr5cgv5IALUeau2cZ_bEKfTXBYRRuW-imHgzdP6YIycCDS8kGHAyHr-tlaLPktsrF4BAiHEmJXEp/s1600/Anne-Hathaway_14-434x480.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjN9Ben8AbH8cXx1B9XpqK2c-iUDDh0HEqCyc3K95LkVwHpltKog56D7L77A0tnCr5cgv5IALUeau2cZ_bEKfTXBYRRuW-imHgzdP6YIycCDS8kGHAyHr-tlaLPktsrF4BAiHEmJXEp/s200/Anne-Hathaway_14-434x480.png" width="180" /></a></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><a href="http://www.imdb.com/name/nm0004266/">Anne Hathaway</a></span></div><div class="separator" style="clear: both; text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkMBCf96q1DiyTdLAHqS6bIsyUL5Nm_vz5bLpORkHrEREX9R4gJZwG7dngPIhFbJY-dyUbu2WyjJdHV4Pw_aeJ3PzjtC0JmMV1UUaIrklJVkkG9l3rD0uQkNMh23MyxsHfYV58Aq_R/s1600/Philip-Seymour-Hoffman-at-001.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="120" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkMBCf96q1DiyTdLAHqS6bIsyUL5Nm_vz5bLpORkHrEREX9R4gJZwG7dngPIhFbJY-dyUbu2WyjJdHV4Pw_aeJ3PzjtC0JmMV1UUaIrklJVkkG9l3rD0uQkNMh23MyxsHfYV58Aq_R/s200/Philip-Seymour-Hoffman-at-001.jpeg" width="200" /></a></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><a href="http://www.imdb.com/name/nm0000450/">Phillip Seymour Hoffman</a></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEit8jJ98uy6DITDeHnkT2hkZf4U9whptTMi-9YHhw6vBvmdqyWIKViFultGwj-8ei5PXaDrgdmzNYc1-xdvVlSDoFjWDi4imWGNxETZHFL_2RRvsUSdlzzJCElvVFsmbCag8seFJ33l/s1600/1120330742_11103323001_Biography-Jack-Black-1-SF.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEit8jJ98uy6DITDeHnkT2hkZf4U9whptTMi-9YHhw6vBvmdqyWIKViFultGwj-8ei5PXaDrgdmzNYc1-xdvVlSDoFjWDi4imWGNxETZHFL_2RRvsUSdlzzJCElvVFsmbCag8seFJ33l/s200/1120330742_11103323001_Biography-Jack-Black-1-SF.jpeg" width="200" /></a></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><a href="http://www.imdb.com/name/nm0085312/">Jack Black</a></span></div><div class="separator" style="clear: both; text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZOsMxs-EgiKfLz8dmiJHhCj4tPfFNujGEE0a-wiFKko8Rwjp-PKP9xXVZyrPBDHx-ZZqeH5djGtKBCg4eMN3Tr1getXNqec9mCffQOmvrLta3RaadiRYLafYd0TMMJPp5xETZvVNh/s1600/hall1s.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="149" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZOsMxs-EgiKfLz8dmiJHhCj4tPfFNujGEE0a-wiFKko8Rwjp-PKP9xXVZyrPBDHx-ZZqeH5djGtKBCg4eMN3Tr1getXNqec9mCffQOmvrLta3RaadiRYLafYd0TMMJPp5xETZvVNh/s200/hall1s.jpeg" width="200" /></a></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><a href="http://www.imdb.com/name/nm0001311/">Phillip Baker Hall</a></span></div></div>Lennon Designhttp://www.blogger.com/profile/07049755992994301530noreply@blogger.com0tag:blogger.com,1999:blog-1401072163594383493.post-29458041126985805772011-09-10T19:16:00.000-07:002011-09-10T19:18:57.184-07:00CA100: The Beatles "A Day In The Life"<div class="separator" style="clear: both; text-align: left;"><b><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">SAMPLE:</span></b></div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;"><object height="81" width="100%"> <param name="movie" value="http://player.soundcloud.com/player.swf?url=http%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F12518795"></param><param name="allowscriptaccess" value="always"></param><embed allowscriptaccess="always" height="81" src="http://player.soundcloud.com/player.swf?url=http%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F12518795" type="application/x-shockwave-flash" width="100%"></embed> </object> <a href="http://soundcloud.com/thebeatles/a-day-in-the-life-1">A Day In The Life</a> by <a href="http://soundcloud.com/thebeatles">thebeatles</a></div><br />
<div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b>LYRICS:</b></span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white; line-height: 16px;"></span></span></div><div class="lead" style="color: #454545; line-height: 1.2em; margin-bottom: 0.45em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; width: auto;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white; color: black; font-family: Verdana, Helvetica, Arial; line-height: normal;">I read the news today oh boy<br />
About a lucky man who made the grave<br />
And though the news was rather sad<br />
Well I just had to laugh</span></span><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white; color: black; font-family: Verdana, Helvetica, Arial; line-height: normal;">I saw the photograph<br />
</span></span></div><div class="lead" style="color: #454545; line-height: 1.2em; margin-bottom: 0.45em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; width: auto;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white; color: black; font-family: Verdana, Helvetica, Arial; line-height: normal;">He blew his mind out in a car<br />
He didn't notice that the lights had changed<br />
A crowd of people stood and stared<br />
They'd seen his face before<br />
Nobody was really sure<br />
If he was from the House of Lords.<br />
<br />
I saw a film today oh boy<br />
The English Army had just won the war<br />
A crowd of people turned away<br />
but I just had to look<br />
Having read the book<br />
</span></span></div><div class="lead" style="color: #454545; line-height: 1.2em; margin-bottom: 0.45em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; width: auto;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white; color: black; font-family: Verdana, Helvetica, Arial; line-height: normal;">I'd love to turn you on<br />
<br />
Woke up, fell out of bed,<br />
Dragged a comb across my head<br />
Found my way downstairs and drank a cup,<br />
And looking up I noticed I was late.<br />
Found my coat and grabbed my hat<br />
Made the bus in second splat<br />
Found my way upstairs and had a smoke,<br />
and Somebody spoke and I went into a dream<br />
<br />
I read the news today oh boy<br />
Four thousand holes in Blackburn, Lancashire<br />
And though the holes were rather small<br />
They had to count them all<br />
Now they know how many holes it takes to fill the Albert Hall.<br />
</span></span></div><div class="lead" style="color: #454545; line-height: 1.2em; margin-bottom: 0.45em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; width: auto;"></div><div class="lead" style="color: #454545; line-height: 1.2em; margin-bottom: 0.45em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; width: auto;"></div><div class="lead" style="color: #454545; line-height: 1.2em; margin-bottom: 0.45em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; width: auto;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white; color: black; font-family: Verdana, Helvetica, Arial; line-height: normal;">I'd love to turn you on</span></span></div>Lennon Designhttp://www.blogger.com/profile/07049755992994301530noreply@blogger.com0tag:blogger.com,1999:blog-1401072163594383493.post-43923220136059203052011-09-09T21:09:00.000-07:002011-09-10T19:10:16.218-07:00MK230: Unit 8 - Assignment & Quiz<span class="Apple-style-span" style="background-color: white; color: #444444;"><b><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Assignment Question:</span></b></span><br />
<span class="Apple-style-span" style="background-color: white; color: #444444; font-family: Verdana, sans-serif;"><br />
</span><br />
<span class="Apple-style-span" style="background-color: white; color: #444444; font-family: Verdana, sans-serif;">Pick 2 ads to write about, one that is effective, one you feel is not. These ads can be whatever media you would like; however, be sure they are the same media. For example, compare 2 print ads, not 1 TV ad and 1 print ad. Answer these questions as the ADVERTISING OR MARKETING MANAGER for the companies and products advertised, as if it was your budget being spent and your company's objectives to grow awareness and sales.</span><br />
<ol><li><span class="Apple-style-span" style="background-color: white; color: #444444;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">What are the names of the companies and products that were being promoted? Include a short description of the ads.</span></span></li>
<li><span class="Apple-style-span" style="background-color: white; color: #444444;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Who is the target market? (Chapter 2)</span></span></li>
<li><span class="Apple-style-span" style="background-color: white; color: #444444;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">What types of appeals were used? (Chapter 9)</span></span></li>
<li><span class="Apple-style-span" style="background-color: white; color: #444444;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">What type of advertising execution was used? (Chapter 9)</span></span></li>
<li><span class="Apple-style-span" style="background-color: white; color: #444444;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">How effective do you feel the ad is? (Chapter 19)</span></span></li>
<li><span class="Apple-style-span" style="background-color: white; color: #444444;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Would you, as the Advertising/Marketing Manager approve this ad campaign? Why or why not?</span></span></li>
</ol><div><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"><br />
</span></div><span class="Apple-style-span" style="background-color: white; color: #444444;"><b><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Assignment Answer:</span></b></span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><iframe class="scribd_iframe_embed" data-aspect-ratio="0.772727272727273" data-auto-height="true" frameborder="0" height="600" id="doc_25309" scrolling="no" src="http://www.scribd.com/embeds/64447727/content?start_page=1&view_mode=list&access_key=key-161wq19p0o2teuhfq1da" width="100%"></iframe></span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Links:</span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Action Plumbing: <a href="http://actiontothe%20rescue.com/">ActionToThe Rescue.com</a></span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;">TITAN: </span><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><a href="http://titanair.net/">TitanAir.net</a></span><br />
<b><br />
</b><br />
<b><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Quiz:</span></b><br />
<span class="Apple-style-span" style="background-color: #f6f6f6;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">7.5/25 points</span></span>Lennon Designhttp://www.blogger.com/profile/07049755992994301530noreply@blogger.com0tag:blogger.com,1999:blog-1401072163594383493.post-59227930699314179062011-09-07T23:37:00.000-07:002011-09-07T23:37:57.291-07:00HU121: Unit 8 - Reading & Discussion Question<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b>Assigned Reading:</b></span><br />
<span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Chapter #8 (Pages ???-???)</span></span><br />
<span class="Apple-style-span" style="background-color: white; color: #444444;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Looking At Movies, by Barsam and Monahan</span></span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b><br />
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b>Discussion Question:</b></span><br />
<div class="separator" style="clear: both; text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Why was this film (SHREK) done as an animation? Would this film have been successful as a live action movie? Why or why not?</span></div><div class="separator" style="clear: both; text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSSVERjysvtrtMbt4BV5K9QaPfBE3el51oCEx7wDH_jSrikwz2dOnEZE859shwluykuyWIqmh_r3MCfhh2pB1p96ZHR5gCNLgWa-NAsiuHxy6lJI3sFS_JaedpHI9mvacflmSBbhrw/s1600/shrek.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSSVERjysvtrtMbt4BV5K9QaPfBE3el51oCEx7wDH_jSrikwz2dOnEZE859shwluykuyWIqmh_r3MCfhh2pB1p96ZHR5gCNLgWa-NAsiuHxy6lJI3sFS_JaedpHI9mvacflmSBbhrw/s1600/shrek.jpeg" /></a></div><div class="separator" style="clear: both; text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b>Discussion Answer:</b></span></div><div class="separator" style="clear: both; text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">My belief is that this film was done in animation because it is about fairy tale creatures (as fractured as they are) and as these creatures are generally drawn for storybooks and read during bedtimes are best presented in this way because gives the viewer a sense of familiarity. I believe these SHREK films and spinoffs would have been less successful as a live action movie because the actions and creatures would be out of their context would not feel believable and would take the viewer out of the atmosphere of the film.</span></div>Lennon Designhttp://www.blogger.com/profile/07049755992994301530noreply@blogger.com0tag:blogger.com,1999:blog-1401072163594383493.post-81876611993304792262011-09-07T23:04:00.000-07:002011-09-07T23:05:51.694-07:00HU121: Unit 7 - Assignment<div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b>Assignment Questions:</b></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
</span></div><span class="Apple-style-span" style="background-color: white; font-family: Verdana, sans-serif;"></span><br />
<div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white;">Critical Thinking Questions (200 to 250 words):</span></span></div></div><div><ol style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; list-style-image: initial; list-style-position: initial; list-style-type: decimal; margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 1em; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 40px; padding-right: 0px; padding-top: 0px;"><li style="border-bottom-width: 0px !important; border-color: initial !important; border-left-width: 0px !important; border-right-width: 0px !important; border-style: initial !important; border-top-width: 0px !important; display: list-item; font-style: inherit; list-style-image: initial; list-style-position: outside; list-style-type: decimal; margin-bottom: 4px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 4px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Compare and contrast Ethan Edwards (the protagonist in <i>The Searchers</i>) and Michael Corleone. </span></li>
<li style="border-bottom-width: 0px !important; border-color: initial !important; border-left-width: 0px !important; border-right-width: 0px !important; border-style: initial !important; border-top-width: 0px !important; display: list-item; font-style: inherit; list-style-image: initial; list-style-position: outside; list-style-type: decimal; margin-bottom: 4px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 4px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Discuss the intercutting of the baptism scenes with the murders of the rival families. What point is Coppola making about Michael? What point is he making about the sanctity of life?<b> </b></span></li>
<li style="border-bottom-width: 0px !important; border-color: initial !important; border-left-width: 0px !important; border-right-width: 0px !important; border-style: initial !important; border-top-width: 0px !important; display: list-item; font-style: inherit; list-style-image: initial; list-style-position: outside; list-style-type: decimal; margin-bottom: 4px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 4px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Don Corleone tells Michael that he had hoped he would be able to lead a different life than the one he chose, a life outside of the criminal world. Do you think this would have been possible for Michael even if he had not? </span></li>
</ol><div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b>Assignment Answers:</b></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b><br />
</b></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNsNEcYo4N2AeVhAGkbO1rS0XbnUXEFz1TnGuitIUQngYekoIGosbODNeLhkV7LZ71hPS9k0c8CpwELXQ3uLtHBqlcnQ9r3G5kU6eAUIqm-gckIY6pUtxYAp1WZE_k6jmIslA0FNEE/s1600/godfather_baptism-760381.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="221" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNsNEcYo4N2AeVhAGkbO1rS0XbnUXEFz1TnGuitIUQngYekoIGosbODNeLhkV7LZ71hPS9k0c8CpwELXQ3uLtHBqlcnQ9r3G5kU6eAUIqm-gckIY6pUtxYAp1WZE_k6jmIslA0FNEE/s400/godfather_baptism-760381.jpeg" width="400" /></a></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b><br />
</b></span></div></div></div><div><ol><li style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b> </b>The characters of Ethan Edwards (from <i>The Searchers</i>) and Michael Corleone (from <i>The Godfather</i>) are similar in many ways. At the beginning of each film, they are returning from war to their families. Shortly after their return, the families are struck with tragedy.</span></li>
<li style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">The intercutting of the baptism scenes with the murders of the rival families is interesting because it shows the two lives Michael has to now lead. The point being made by Coppola about Michael is that, even though it is a struggle for him, he is doing what is best for the family. the point being made about the sanctity of life is that we are all born pure and it is our responsibility to stay or not stay that way.</span></li>
<li style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">I do not think that it would have been possible for Michael to choose a life, even if his family wasn't killed because it is too much of what is family is and it's in his blood.</span></li>
</ol></div>Lennon Designhttp://www.blogger.com/profile/07049755992994301530noreply@blogger.com0tag:blogger.com,1999:blog-1401072163594383493.post-47474824580490617492011-09-07T04:34:00.000-07:002011-09-07T04:34:58.053-07:00HU121: Unit 7 - Reading & Discussion Question<div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-weight: 800;">Assigned</span></span><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b> Reading:</b></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b><br />
</b></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Chapter 7</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: x-small;">Pages...</span></span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUNHjHscRDUy5eviFRb-_SK5pVrXyl-lvjS8OQebYa6dMihRUIH3V9Eop6mDjALBRWj_bMHTNOr-Ss7RZ5QjIBECK2twFpxfC83HEMaRCZkUmNLxRkdyzuvwxB3m5tNK73SNG5Z-7z/s1600/tony_soprano_sopranos.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUNHjHscRDUy5eviFRb-_SK5pVrXyl-lvjS8OQebYa6dMihRUIH3V9Eop6mDjALBRWj_bMHTNOr-Ss7RZ5QjIBECK2twFpxfC83HEMaRCZkUmNLxRkdyzuvwxB3m5tNK73SNG5Z-7z/s400/tony_soprano_sopranos.jpeg" width="400" /></a></div><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: x-small;"><br />
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b><br />
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b>Discussion Question:</b></span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b><br />
</b></span><br />
<span class="Apple-style-span" style="background-color: #f0f0f0;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Do films like The Godfather, Goodfellas, Casino, and Donny Brasco glorify the lives of those involved in organized crime? </span></span><br />
<span class="Apple-style-span" style="background-color: #f0f0f0;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">What about HBO's award-winning series The Sopranos? </span></span><br />
<span class="Apple-style-span" style="background-color: #f0f0f0;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Why do so many people find Tony Soprano to be a sympathetic character?</span></span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b><br />
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b>Discussion Answer:</b></span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b><br />
</b></span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span"><span class="Apple-style-span">The darker side of humanity has always been glorified in films and organized crime is no exception. The Godfather, Goodfellas, Casino and Donnie Brasco are just a few films about organized crime where they are glorified by showing a lifestyle of excess, without consequence and where a lot of money can be made. T</span></span>he HBO's award-winning series The Sopranos is no different<i>, </i>but the title character Tony Soprano has been found to be a sympathetic character because he is essentially a family man just trying to provide for them.</span></div>Lennon Designhttp://www.blogger.com/profile/07049755992994301530noreply@blogger.com0tag:blogger.com,1999:blog-1401072163594383493.post-26820159126769342432011-09-06T09:41:00.000-07:002011-09-06T09:42:37.073-07:00MK230: Unit 8 - Reading & Discussion Question<div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white; color: #444444;"><b><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Assigned Reading:</span></b></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white; color: #444444;">Read Chapters 19 & 20 </span><span class="Apple-style-span" style="background-color: white; color: #444444;">(Page 620-689)</span></span><br />
<span class="Apple-style-span" style="background-color: white; color: #444444; font-family: Verdana, sans-serif;"><i>Advertising And Promotion</i> by Belch and Belch</span><br />
<span class="Apple-style-span" style="background-color: white; color: #444444; font-family: Verdana, sans-serif;"><br />
</span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7ZNdOsJ4loPJU1mdRaiKHzQn-8rWd8GieTuNaCOVGI8zVGbc5TjS0yn4VqTbUELyAWajVAXfTkn3S2s9zXKehbiMCNPO_FNYhyphenhyphendEJnDATPuFy5V1Xhw_a3CarEXIBiMwOpnnwuNm1/s1600/fiat_500_launch.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7ZNdOsJ4loPJU1mdRaiKHzQn-8rWd8GieTuNaCOVGI8zVGbc5TjS0yn4VqTbUELyAWajVAXfTkn3S2s9zXKehbiMCNPO_FNYhyphenhyphendEJnDATPuFy5V1Xhw_a3CarEXIBiMwOpnnwuNm1/s1600/fiat_500_launch.jpg" /></a></div><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"><br />
</span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white; color: #444444;"><b>Discusion Question:</b></span></span><br />
<span class="Apple-style-span" style="background-color: #f0f0f0;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">What examples of advertising and promotion have you seen recently that have been done by companies outside the U.S.? Did they do a good job of communicating with an American audience? If they did, what was good about it (using what we've learned in this class)? If not, how did it fail? </span></span><br />
<span class="Apple-style-span" style="background-color: #f0f0f0;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">NOTE: The focus is on examples of companies from outside of the US as they advertise in the US. It is not about US companies advertising overseas.</span></span><br />
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<span class="Apple-style-span" style="background-color: #f0f0f0;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b>Discussion Answer:</b></span></span><br />
<span class="Apple-style-span" style="background-color: #f0f0f0;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><a href="http://fiat.com/">FIAT</a>, an Italian brand, recently became a US brand through a contract. Before then, FIAT was known worldwide as a small sporty car. For the launch of this contract, they have updated the design of their cars and their logo as well. To communicate with an American audience through social media and a playful website. They are communicating well through <a href="http://www.facebook.com/FiatUSA">Facebook</a> and <a href="http://www.youtube.com/user/fiat">YouTube</a>. Building the excitement through showing events and news in those venues.</span></span></div>Lennon Designhttp://www.blogger.com/profile/07049755992994301530noreply@blogger.com0tag:blogger.com,1999:blog-1401072163594383493.post-50296131101029263752011-09-01T07:30:00.000-07:002011-09-06T05:51:38.461-07:00MK230: Unit 7 - Assignment & Quiz<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEji_o2HqY4o0h3mSBdk_b8rNc3IaOCv_9JThkP9ioXvfV3ahD0i9ZWSES8xURjhAZ2wa5_W_EkQAnrV-fOtFZ5QqWABeUQMALnlpf2TiE_ucBrezWi18s2nXYAOuj_bk1777CAJyTv8/s1600/287410-41218-31.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="295" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEji_o2HqY4o0h3mSBdk_b8rNc3IaOCv_9JThkP9ioXvfV3ahD0i9ZWSES8xURjhAZ2wa5_W_EkQAnrV-fOtFZ5QqWABeUQMALnlpf2TiE_ucBrezWi18s2nXYAOuj_bk1777CAJyTv8/s320/287410-41218-31.jpeg" width="320" /></a></div><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white; color: #444444;"><b><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
</span></b></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white; color: #444444;"><b><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
</span></b></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white; color: #444444;"><b><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Assignment Question:</span></b></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white; color: #444444;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
</span></span></div><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: black; font-family: Times;"></span></span><br />
<div class="p1" style="text-align: justify;"><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white; font-family: Times;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="s1">Chapter #17:</span></span></span></span></span></div><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white; font-family: Times;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"></span></span></span></span><br />
<div class="p1" style="text-align: justify;"><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white; font-family: Times;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="s2"><span class="Apple-style-span" style="font-size: x-small;">Page #588</span></span></span></span></span></span></div><div class="p2" style="text-align: justify;"><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white; font-family: Times;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="s2"></span></span></span></span></span></div><span class="Apple-style-span" style="background-color: white; color: #444444; font-family: Verdana, sans-serif;">Question #2 Question:</span><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white; font-family: Times;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"></span></span></span></span><br />
<div class="p3" style="text-align: justify;"><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white; font-family: Times;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="s2">The chapter discusses the lack of coordination that often exists between marketing and public relations departments. Discuss some if the reasons this might occur. What can be done to reduce this conflict to achieve greater coordination?</span></span></span></span></span></div><div class="p3" style="text-align: justify;"><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white; font-family: Times;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="s2"><br />
</span></span></span></span></span></div><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white; color: #444444; font-family: Verdana, sans-serif;"><div class="p1" style="text-align: justify;"><span class="s1">Question # 7 Question:</span></div><div class="p1" style="text-align: justify;"><span class="s1">The chapter discusses the increasing use of advocacy advertising and issue advertising. Explain what these advertising forms are, and why there has been such an increase in their use by profit and nonprofit organizations.</span></div></span><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white; font-family: Times;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><div class="p3" style="text-align: justify;"><span class="s2"><br />
</span></div><div class="p3"><span class="s2"></span></div><div class="p1"><span class="s1"></span></div><div class="p1" style="text-align: justify;"><span class="s1">Chapter #18:</span></div><div class="p1" style="text-align: justify;"><span class="s2"><span class="Apple-style-span" style="font-size: x-small;">Page #610</span></span></div><br />
<div class="p1" style="text-align: justify;"><span class="s1"><br />
</span></div><div class="p1"></div><div class="p1" style="text-align: justify;"><span class="s1">Question #6 Question:</span></div><div class="p1" style="text-align: justify;"><span class="s1">Describe what is meant by Relationship Marketing. Explain the reasons why it is so important for companies to engage in this practice.</span></div></span></span></span></span><br />
<div style="text-align: justify;"><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"><br />
</span></div><div><div style="text-align: justify;"><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white; font-family: Times;"><b><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Assignment Answer:</span></b></span></span></div></div><div><div style="text-align: justify;"><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white; font-family: Times;"><b><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
</span></b></span></span></div></div><div><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white; font-family: Times;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"> </span></span></span><br />
<div class="p1" style="text-align: justify;"><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white; font-family: Times;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="s1">Chapter #17:</span></span></span></span></div><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white; font-family: Times;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"> </span></span></span><br />
<div class="p1" style="text-align: justify;"><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white; font-family: Times;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: x-small;"><br />
</span></span></span></span></div><span class="Apple-style-span" style="background-color: white; color: #444444; font-family: Verdana, sans-serif; font-size: x-small;">Question #2 Answer:</span><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white; font-family: Times;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"></span></span></span><br />
<div class="p3" style="text-align: justify;"></div><div class="p1"><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white; font-family: Times;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="s1">Some reasons that a lack of coordination that often exists between marketing and public relation departments are because either can be the dominant function, they have a lot of overlapping roles and they may have different agenda because they are separate entities.</span></span></span></span></div><div class="p3" style="text-align: justify;"><div style="text-align: -webkit-auto;"><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white; font-family: Times;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
</span></span></span></div></div><span class="Apple-style-span" style="background-color: white; color: #444444; font-family: Verdana, sans-serif;"><div class="p1" style="text-align: justify;"><span class="s1"><span class="Apple-style-span" style="font-size: x-small;">Question # 7 Answer:</span></span></div><div class="p1" style="text-align: justify;"></div><div class="p1" style="text-align: justify;"><span class="s1">Advocacy Advertising is concerned with propagating ideas and elucidating controversial social issues of public importance in a manner that supports the interests of the sponsor. While Issue Advertising may have no affiliation with a corporate or trade sponsor, they may be sponsored by an organization to bring attention to what they consider to be an important issue. There has been an increase in their use by profit and nonprofit organizations because these organization want to show their customers that they enjoying giving back to their communities and associating themselves with these issues and organizations are a way to do that.</span></div></span><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white; font-family: Times;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><div class="p3" style="text-align: justify;"><span class="s2"><br />
</span></div><div class="p3"><span class="s2"> </span></div><div class="p1"><span class="s1"> </span></div><div class="p1" style="text-align: justify;"><span class="s1"><br />
</span></div><div class="p1" style="text-align: justify;"><span class="s1">Chapter #18:</span></div></span></span></span><span class="Apple-style-span" style="background-color: white; color: #444444; font-family: Verdana, sans-serif;"><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white; color: #444444; font-family: Verdana, sans-serif;"><br />
</span></div></span><span class="Apple-style-span" style="background-color: white; color: #444444; font-family: Verdana, sans-serif; font-size: x-small;">Question #6 Answer:</span><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white; font-family: Times;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><div class="p1" style="text-align: justify;"><span class="s1">Relationship Marketing is described as “an organization’s effort to develop a longterm, cost-effective link with individual customers for mutual benefit.” The reasons why it is so important for companies to engage in this practice are developing trust between the company and customer, using the consumers information to estimate profitability at the account level, and developing non traditional strategies to reach similar demographics.</span></div></span></span></span><span class="Apple-style-span" style="background-color: white; color: #444444;"><b><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><div><span class="Apple-style-span" style="background-color: white; color: #444444;"><b><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
</span></b></span></div><div><span class="Apple-style-span" style="background-color: white; color: #444444;"><b><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
</span></b></span></div>Quiz:</span></b></span></div><div><div style="text-align: justify;"><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white; font-family: Times;"><b><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
</span></b></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white; font-family: Times;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Score: 15/25</span></span></span></div></div>Lennon Designhttp://www.blogger.com/profile/07049755992994301530noreply@blogger.com0tag:blogger.com,1999:blog-1401072163594383493.post-82702768780598840032011-08-29T05:27:00.000-07:002011-09-06T05:52:44.086-07:00MK230: Unit 7 - Reading & Discussion Question<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"></span><br />
<div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-weight: 800;">Assigned</span></span><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b> Reading:</b></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b><br />
</b></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Chapter 17 & 18</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: x-small;">Pages 558-611</span></span></div><div style="font-weight: bold; text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b><br />
</b></span></span></div><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpkQ3SfVV6n46GKqa8A8GuKiA3E_7uBcF_plrFC74jcAivJT8JvaOHzD-dabmUhtc34KChgCDvI08vR-umbn8GWgcat2Ert4vFe9op2hLI3Jny-jwtBr0xbaU3BUJng1S_fEmcxubz/s1600/Twitter+Linkedin.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="317" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpkQ3SfVV6n46GKqa8A8GuKiA3E_7uBcF_plrFC74jcAivJT8JvaOHzD-dabmUhtc34KChgCDvI08vR-umbn8GWgcat2Ert4vFe9op2hLI3Jny-jwtBr0xbaU3BUJng1S_fEmcxubz/s400/Twitter+Linkedin.jpeg" width="400" /></a></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b><br />
</b></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b><br />
</b></span></div></b></span><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b>Discussion Question:</b></span><br />
<div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-weight: bold;"><br />
</span></div><div><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: #f0f0f0; font-family: Verdana, sans-serif;">Organizations are becoming increasingly concerned about dishonesty within their sales organizations. Describe some of the ways that sales people may engage in dishonest activities. What can managers do to avoid such problems?</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b><br />
</b></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b>Discussion Answer:</b></span></div></div></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Some of the ways that sales people may engage in dishonest activities are providing an inconsistent message to clients that may go against a particular marketing strategy or strategies but benefits the salesperson, as well as bribing or exchanging gifts for the clients business.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Managers can avoid such problems by providing consistent training and training materials that consistently reenforce the companies goals and strategies, as well as following up with the sales person's clients to see if the message has been forwarded to them correctly.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
</span></div>Lennon Designhttp://www.blogger.com/profile/07049755992994301530noreply@blogger.com0tag:blogger.com,1999:blog-1401072163594383493.post-26557017811087150142011-08-28T07:09:00.000-07:002011-08-28T07:09:31.837-07:00HU121: Unit 6 Discussion Question<div style="text-align: justify;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9jTW1-RyNzx09KHp4QDq1WOetkcsQQaPfoF-uEkRoDn_JG2Njg66J2oPslff6j537kBUbdFGZmrzyEZxJYqUVzvnBLV_4PObh1pvE2njIXZMg6eexjP2o-iYTjkmhpBQe08Lg4BgC/s1600/2001_kubrick-640x300.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="187" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9jTW1-RyNzx09KHp4QDq1WOetkcsQQaPfoF-uEkRoDn_JG2Njg66J2oPslff6j537kBUbdFGZmrzyEZxJYqUVzvnBLV_4PObh1pvE2njIXZMg6eexjP2o-iYTjkmhpBQe08Lg4BgC/s400/2001_kubrick-640x300.jpeg" width="400" /></a></div><div style="text-align: center;"><b><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
</span></b></div><b><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
</span></b><br />
<b><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Discussion Question:</span></b><br />
<div><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"></span><br />
<div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span">2001: A Space Odyssey examines the benefits as well as the hazards of technology. This film was groundbreaking in its day; many films with a similar theme have followed it, including Star Wars (think of the Death Star), The Terminator films, and I, Robot. How do you feel about the current advances in technology, specifically in robotics and computers? Do you see these advancements as completely beneficial or not? Why?</span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b><br />
</b></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b>Discussion Answer:</b></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">When considering the modern advancements of technology, specifically in robotics and computers, it is very exciting and frightening at the same time. Exciting because the advancement in medicine, crime investigation and mobile technology are extremely beneficial to the world by saving lives, solving crimes and improving communication. Frightening, because we could create something that would work so well that it would eliminate jobs or even worse a weapon that would destroy are planet. Most advancements benefit society, but occasionally we create something that destroys us.</span></span></div><div style="font-family: Times; text-align: justify;"></div></div></div><div style="text-align: justify;"></div>Lennon Designhttp://www.blogger.com/profile/07049755992994301530noreply@blogger.com0tag:blogger.com,1999:blog-1401072163594383493.post-26847028953088961372011-08-27T06:59:00.000-07:002011-08-28T19:02:53.507-07:00MK230: Unit 6 - Assignment<div style="text-align: justify;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjx17kVHJg-Hjpd68xzRjVvP_TL0BqVe1OX1vV6q98ICs0snQZC2PnqAupvYWp9DuiMum9oNlRA33oysAZlDEDvad5xtrcO5LBev02L64gXgWPvFsGxKe64TwqSAo_SQGSVpLi6kXxi/s1600/little-chocolatiers-1-284x212.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="238" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjx17kVHJg-Hjpd68xzRjVvP_TL0BqVe1OX1vV6q98ICs0snQZC2PnqAupvYWp9DuiMum9oNlRA33oysAZlDEDvad5xtrcO5LBev02L64gXgWPvFsGxKe64TwqSAo_SQGSVpLi6kXxi/s320/little-chocolatiers-1-284x212.jpg" width="320" /></a></div><span class="Apple-style-span" style="background-color: white; color: #444444;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b><br />
</b></span></span><br />
<span class="Apple-style-span" style="background-color: white; color: #444444;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b>Assignment Questions:</b></span></span><br />
<span class="Apple-style-span" style="background-color: white; color: #444444;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">In Unit 6, part of our focus is on the Internet & Interactive Media. </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white; color: #444444;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">For your homework assignment, you will select a product from the list below and then identify an interactive promotional tool for this product, such as a podcast, blog, etc. You will then put together a PowerPoint presentation (minimum 8 slides) explaining what media tool you would use for this product and why you chose it. Be sure to explain what you hope to accomplish with this promotional idea (your objectives/goals). Present your work as if you were trying to get an Executive Board to adopt the idea. </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white; color: #444444;"><br />
</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white; color: #444444;">Once your presentation is complete, you have two options. </span></span><span class="Apple-style-span" style="background-color: white; color: #444444; font-family: Verdana, sans-serif;">You can:</span></div><div style="text-align: justify;"><ol><li><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="color: #444444;">Record your presentation using Elluminate (click on the Communication link in the gray box on the left to access this program) and include/send me the link to your presentation.Your slides should contain key bullet point information and the narration should expound on these bullet points. Do not just repeat the bullet points in the narration. </span></span></span><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white;"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #444444; font-style: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">NOTE: If you wish to use this option, please let me know so that I can create a session for you. </span><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #444444; font-style: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">or...</span></span></span></li>
<li><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="color: #444444;">Write a reflection paper (minimum 1 page) explaining the concepts behind your presentation. Include narration for each slide in the notes portion of your PowerPoint. Your slides should contain key bullet point information and the narration should expound on these bullet points. Do not just repeat the bullet points in the narration.</span></span><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="color: #444444;">Here are the products to choose from:</span></span></span></li>
</ol><div><span class="Apple-style-span" style="background-color: white; color: #444444; font-family: Verdana, sans-serif;">Here are the products to choose from:</span></div><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"></span><br />
<ul><li style="background-color: white;"><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;">A brand new model of mini-van</span></li>
<span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;">
<li><span class="Apple-style-span" style="color: black; font-family: Times;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span"><span class="Apple-style-span" style="background-color: #f1c232; color: #444444;">A small "mom-and-pop" retail store</span></span></span><span class="Apple-style-span" style="background-color: white; font-family: Verdana, sans-serif;"><span class="Apple-style-span"><span class="Apple-style-span" style="color: #444444;"><span class="Apple-style-span" style="background-color: white;"> </span></span></span></span></span></li>
<li style="background-color: white;">A bed and breakfast in a rural area</li>
<li style="background-color: white;">A digital camera</li>
</span></ul></div><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: white; color: #444444; font-family: Verdana, sans-serif;">Submit your work in a PowerPoint and/or Word file.</span><br />
<ol></ol><span class="Apple-style-span" style="background-color: white; color: #444444; font-family: Verdana, sans-serif;">ADDITIONAL TIPS:</span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="color: #444444;">Your PowerPoint should have a title slide, an introduction/agenda for your presentation and a conclusion/summary for your presentation. Use 3-5 bullet points per slide, if you are using bullet points. Do not write complete sentences. These just crowd your slide with words. The additional explanation should be in the Notes/narrative part of your presentation. </span></span><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="color: #444444;">If you chose to write the reflection paper, be sure you discuss the rationale behind your selection of the interactive media tool. The paper should not be a script for your presentation. Think in terms of all the concepts we've learned in our class thus far - target markets, reach, frequency, creative execution, advertising appeal, brand image and so on.</span></span></span></div><div style="text-align: justify;"><br />
</div><span class="Apple-style-span" style="background-color: white; color: #444444; font-family: Verdana, sans-serif;"><b>Assignment Answer:</b></span><br />
<div id="__ss_9043316" style="width: 425px;"><iframe frameborder="0" height="355" marginheight="0" marginwidth="0" scrolling="no" src="http://www.slideshare.net/slideshow/embed_code/9043316" width="425"></iframe> <br />
<div style="padding: 5px 0 12px;"><iframe class="scribd_iframe_embed" data-aspect-ratio="0.772727272727273" data-auto-height="true" frameborder="0" height="600" id="doc_70309" scrolling="no" src="http://www.scribd.com/embeds/63453660/content?start_page=1&view_mode=list&access_key=key-1vvxgku2ufgbtqbbwqac" width="100%"></iframe></div></div>Lennon Designhttp://www.blogger.com/profile/07049755992994301530noreply@blogger.com0tag:blogger.com,1999:blog-1401072163594383493.post-87043755522535442162011-08-25T07:55:00.000-07:002011-08-25T21:35:06.837-07:00MK230: Unit 6 - Discussion Question A & B<div style="text-align: justify;"><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b>Discussion Question A:</b></span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b><br />
</b></span></div></div><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: #f0f0f0;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Find an example of what you feel is a guerilla marketing effort being used by marketers. Explain the objectives you believe are being sought through the use of these techniques, who they are targeting, and whether you feel they will be effective. Discuss the ethics of the stealth technique being used by the marketer.</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b><br />
</b></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b>Discussion Answer A:</b></span><br />
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</b></span></div><div style="text-align: justify;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGJ_8wTbMZlnnKDi9dtrGkUk2Capxk5sP_he2r51uNqzJDTahAvGB6RM915Qa_kb8BNYNsa1CoP3LzRa3it0_vf5nP4WEZXZll9MGsnTfjv7_XN8DmIc7YNuGwmDz3dRorhe4LPa53/s1600/guerrilla-marketing-mr-clean.jpeg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="145" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGJ_8wTbMZlnnKDi9dtrGkUk2Capxk5sP_he2r51uNqzJDTahAvGB6RM915Qa_kb8BNYNsa1CoP3LzRa3it0_vf5nP4WEZXZll9MGsnTfjv7_XN8DmIc7YNuGwmDz3dRorhe4LPa53/s200/guerrilla-marketing-mr-clean.jpeg" width="200" /></a></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCH5v-RYi_JLXT00xhJjt6sDbGdNt93-bcPB8cegIktg9F-lVjze1Rprg-gLY25sOh6pVO9kXEXQguOawoantY_c1286RInygFzW2etyT1MVniZ6GsQdKddTou54G4l-kh2tj5kmnn/s1600/guerrilla-marketing-example-4.jpeg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="115" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCH5v-RYi_JLXT00xhJjt6sDbGdNt93-bcPB8cegIktg9F-lVjze1Rprg-gLY25sOh6pVO9kXEXQguOawoantY_c1286RInygFzW2etyT1MVniZ6GsQdKddTou54G4l-kh2tj5kmnn/s200/guerrilla-marketing-example-4.jpeg" width="200" /></a><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">While researching to answer this question, I found numerous examples if the same concept. The basic concept is using the crosswalk lines as part of their product (<a href="http://www.mcdonalds.com/">McDonald's</a>, as fries) or a result of using the product (<a href="http://www.mrclean.com/">Mr. Clean</a>, a "clean" crosswalk). The objectives that these marketers are trying to achieve is to capture their customers in their everyday days and make them think twice about their products and purchase them. These particular products has a general customer base to target because they are everyday products. The McDonald's example is slightly less effective, than the Mr. Clean because the is just cute and Mr. Clean shows a "cleaned" product. I don't think ethics are an issue here because there is nothing offense about the products. Although, there might be a traffic safety issue.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b><br />
</b></span></div><br />
<div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b>Discussion Question B:</b></span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b><br />
</b></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: #f0f0f0;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Chapter 16 discusses how sales promotion can be used to contribute to the development or maintenance of brand equity by developing a promotional offer that is consistent with the image or positioning of a product or service. Find an example of a contest, sweepstakes or premium offer that a marketer is currently running and analyze the promotion with respect to how it contributes to brand equity. You can find examples of contests, sweepstakes or premium offers in magazine ads, free standing inserts (FSIs) in the Sunday newspaper, or on the Internet. What image or positioning is the marketer using for the brand? How does the promotional offer support the advertising campaign being used for the brand?</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b><br />
</b></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b>Discussion Answer B:</b></span><br />
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</b></span></div><div style="text-align: justify;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiVfPbSHhZPXeoSm8qbxCOBRQiJs9igUd3pOM3WNNLkFJ4hLYm3UilJnJEJ4uyDe7q0EbJd1znUBHMTUDQ9-6f2ic9mdpPtllyELDVPNHurUI7gXQAPeq18ELABszYZnF125kvasM_/s1600/mcdonalds-monopoly.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="100" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiVfPbSHhZPXeoSm8qbxCOBRQiJs9igUd3pOM3WNNLkFJ4hLYm3UilJnJEJ4uyDe7q0EbJd1znUBHMTUDQ9-6f2ic9mdpPtllyELDVPNHurUI7gXQAPeq18ELABszYZnF125kvasM_/s400/mcdonalds-monopoly.jpeg" width="400" /></a></div><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Every year McDonald's, about this time of year (if I'm not mistaken) conducts their <a href="http://www.mcdonalds.com/us/en/monopoly.html">MONOPOLY sweepstakes</a> giving away prizes, cash, and food. The game pieces are on the package of many of their meals and drinks. The larger prizes are provided by an array of companies (cars, recreational vehicles, etc.) but the majority of the prizes are food provided by that location. The marketer is creating the excitement to come eat at McDonald's with the possibility being awarded an amazing prize. The promotion supports the McDonald's brand by being fun, exciting and something that part of your lifestyle already.</span></div>Lennon Designhttp://www.blogger.com/profile/07049755992994301530noreply@blogger.com0tag:blogger.com,1999:blog-1401072163594383493.post-8633431300485373642011-08-21T20:51:00.000-07:002011-08-21T20:55:03.002-07:00<span class="Apple-style-span" style="background-color: white; color: #444444; font-family: 'Lucida grande', Arial, Verdana, sans-serif; font-size: 12px;"></span><br />
<div style="text-align: justify;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHgH56os2654_j67J7AGEVgKjJ1KOFpPCJzUifu3-XDtj_jVL8fFbx1xSJ2FJ3mdovTchlc5kIgZYgBPLKq0hyphenhyphenrVIgb7efdZN_pSMWhRdHMQRjzysAia9CgTZMAtMn4_-O3ddo-cSJ/s1600/rear_window_ring.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHgH56os2654_j67J7AGEVgKjJ1KOFpPCJzUifu3-XDtj_jVL8fFbx1xSJ2FJ3mdovTchlc5kIgZYgBPLKq0hyphenhyphenrVIgb7efdZN_pSMWhRdHMQRjzysAia9CgTZMAtMn4_-O3ddo-cSJ/s400/rear_window_ring.jpeg" width="400" /></a></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b><br />
</b></span></div><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b>Assignment Questions:</b></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
</span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Critical Thinking Questions (300 to 400 words): <i>Rear Window. </i>Submit your assignment using the link above (due on Sunday of this unit; 20 points).</span></div><div><ol><li style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Discuss the sound design in the film. How did the score create mood? Give examples of scenes and explain how the mood would have changed with a different score.</span></li>
<li style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Discuss the pacing of this film. How does the pacing create tension? Give examples.</span></li>
<li style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Hitchcock often uses a plot device called a "macguffin." Was there a macguffin in this film? What is a macguffin? Explain this in your own words. (A macguffin is defined in our text on pg. 34).</span></li>
</ol><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b>Assignment Answers:</b></span><br />
<span class="Apple-style-span" style="background-color: white; color: #484848; line-height: 18px;"></span><br />
<ol><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">
<li style="margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;">Hitchcock did something different with Rear Window than what is usually done with most films and uses very little sound. Part of this is due to the distance that Jeff is away from everyone and everything. One of the many times the "score" created a mood is when the music was being played in another apartment was so beautiful, that distracted Lisa while she was in Thornwell's apartment looking around for clues to the murder. With a different and more literal score like the one in The Birds, for example, would have taken all intimacy out of the film.</li>
<li style="margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;">The pacing for Rear Window is very slow, but done very literally because he tension is created by slowly giving us hints and clues to everyone's story but not giving full details until the end when everyone is revealed and our imagination has been through all the scenerios. For example, there are clues about Thornwell killing his wife but we aren't sure until he is attacked by Jeff so it doesn't get out.</li>
<li style="margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;">Hitchcock's macguffin for this film was Mrs. Thornwell's wife's wedding ring is because she wouldn't take it off for any reason and is the first major clue the to surface and needs to be given to police for them to investigate the crime further. A macguffin is an object in a film the drives the action. For example, in Back To The Future, part II, the sports almanac Marty puchases (in the future) is the macguffin because all action is to recover it from Biff (in the past) before he uses it.</li>
</span></ol></div></div>Lennon Designhttp://www.blogger.com/profile/07049755992994301530noreply@blogger.com0tag:blogger.com,1999:blog-1401072163594383493.post-22970367446256654342011-08-18T21:05:00.000-07:002011-08-21T20:23:47.355-07:00MK230: Unit 5 - Assignment<div style="text-align: justify;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0BDHClM1FZgUab_3uQydXLM4HB6NknWWunH5laGprP1yIlQG39EMx7__xg6SBmEbNcHNKnfrOEN4Vy0aD1RXWWsO4HW6lmj60WndJQZQwIrgBNfjTm7Nez6gqaHpv9g23ya7RlQb2/s1600/122910jlcheeseFULL.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0BDHClM1FZgUab_3uQydXLM4HB6NknWWunH5laGprP1yIlQG39EMx7__xg6SBmEbNcHNKnfrOEN4Vy0aD1RXWWsO4HW6lmj60WndJQZQwIrgBNfjTm7Nez6gqaHpv9g23ya7RlQb2/s400/122910jlcheeseFULL.jpeg" width="375" /></a></div><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b><br />
</b></span><br />
<b><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Assignment Questions:</span></b></div><div style="text-align: justify;"><b><span class="Apple-style-span" style="background-color: white; color: #444444; font-weight: normal;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Click on the Assignment Files link and download the file which contains a case study on the California Cheese marketing campaign. (The file is also available from the text's web site under Case Studies.) Read the case and answer Discussion Questions 1-4 at the end of the case. Complete your work in a Word file. </span></span></b></div><a href="http://www.scribd.com/doc/62559901/California-Milk-Advisory-Board-Case" style="display: block; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin-bottom: 6px; margin-left: auto; margin-right: auto; margin-top: 12px; text-align: justify; text-decoration: underline;" title="View California Milk Advisory Board Case on Scribd"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">California Milk Advisory Board Case</span></a><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"></span><br />
<div style="text-align: justify;"><iframe class="scribd_iframe_embed" data-aspect-ratio="0.772727272727273" data-auto-height="true" frameborder="0" height="600" id="doc_82041" scrolling="no" src="http://www.scribd.com/embeds/62559901/content?start_page=1&view_mode=list&access_key=key-1dm82hp76yajwv4knsbp" width="100%"></iframe></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"> </span></div><div class="p1"></div><ol><li style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Analyze the “Happy Cows” campaign that was developed for the California Milk Advisory Board to promote Real California Cheese from an integrated marketing communications perspective. Why do you think the campaign has been so successful? </span></li>
<li style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">What was the role and importance of the Real California Cheese certification mark in implementing the positioning and IMC program elements? How and where was it implemented? Do you think it made a difference to the program?</span></li>
<li style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">What was the role of advertising in establishing the Real California Cheese brand personality? What were the constraints the advertising agency had to work around in developing the campaign? How would you describe the personality that was created? What are the pros and cons of the advertising approach? Can the campaign be continued indefinitely? If not, how might it be changed or adapted going forward?</span></li>
<li style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">What role did consumer promotion play in generating trial and awareness of Real California Cheese? Which tactics were used? Which were most effective and why? How did the consumer promotion tactics reinforce or supplement other marketing elements such as advertising, trade promotion, or public relations?</span></li>
</ol><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><b><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Assignment Answer:</span></b></div><ol><li style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">After analyzing the "Happy Cows" campaign, that was developed for the California Milk Advisory board to promote Real California Cheese, I feel the campaign has been so successful is because they found a way to connect with customer base by creating character (the cows) that everyone can relate to. Another reason, is that is was advertised nationally as opposed t just California, which gave the campaign a larger audience.</span></li>
<li style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">The role and importance of the Real California Cheese certification mark in implementing the positioning and IMC program elements is that the mark assures them that consumers that the cheese they are purchasing is natural and is made in California, exclusively from California milk. The seamark was placed just about everywhere including assortedcheese packages,coupons and point-of-sale materials and even on restaurant menus and table tents. I believe the use of certification mark made a difference and was successful in the campaign because it showed the depth of the use of the product and sales where increased on numerous levels.</span></li>
<li style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span">The role of advertising in establishing the Real California Cheese brand personality was to show everyone the product was a natural product, coming from health cows and provided them in in a quality manner. I would describe the personality created as a take on the beauty pageant circuit with stage moms and stereotypes of selected areas of the country like Minnesota and Texas. Pros of this advertising approach are the characters are relatable because they are based on people, quotable lines and very funny. Cons are the potential to offend the group of people you are making fun of and possible lack of interest. I don't believe this campaign could be carried on indefinitely, the humor would lose its welcome the second time around. The ways that the campaign could be updated would put the characters into situations that are more current like a gameshow similar to The Amazing Race or have them audition for cow remakes of classic Hollywood films.</span></span></li>
<li style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b><span class="Apple-style-span" style="font-weight: normal;">The role consumer promotion played in generating trial awareness of Real California Cheese was to generate <b><span class="Apple-style-span" style="font-weight: normal;"><div class="p1" style="display: inline !important;">trial and repeat purchase for all cheeses bearing the RCC Seal. The tactics used to accomplish this were including cross promotions inside stores the would utilize instant redeemable coupons, product samples and self liquidating premium offers. The most effective promotion was cross promoting with other products that are compatible with cheese such as breads, crackers, pizza and tortillas. The cross promotion increased awareness of the other products that use or compliment the product and is visivle where it might now usually be.</div></span></b></span> </b></span></li>
</ol><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><b><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Link: </span></b><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b><a href="http://www.realcaliforniamilk.com/advertising/happy-cows-spots/">Real California Cheese</a> </b></span><br />
<b><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
</span></b><br />
<b><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Video:</span></b><br />
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</span></b></div><div style="text-align: justify;"><object height="405" width="500"><param name="movie" value="http://www.youtube.com/v/k-XuQeOAJlQ?version=3&hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/k-XuQeOAJlQ?version=3&hl=en_US" type="application/x-shockwave-flash" width="500" height="405" allowscriptaccess="always" allowfullscreen="true"></embed></object></div>Lennon Designhttp://www.blogger.com/profile/07049755992994301530noreply@blogger.com0tag:blogger.com,1999:blog-1401072163594383493.post-70351833067480498442011-08-18T05:31:00.000-07:002011-08-18T05:31:18.009-07:00HU121: Unit 5 Discussion Question<span class="Apple-style-span" style="background-color: #f0f0f0; font-size: 12px;"></span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT02rFTiCdNyggIzMlCMALtoAAjYXTwXns7NySC1UzDtpae1ahHVuJBZ9Bca3EN0kNFzFwLJdBdGmPlKDt1aa8OYL0ni4u8iWbQfb8R7GECgejU4qjlUpdjc9PO2yyIunMBrZM_7RN/s1600/window2.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="236" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT02rFTiCdNyggIzMlCMALtoAAjYXTwXns7NySC1UzDtpae1ahHVuJBZ9Bca3EN0kNFzFwLJdBdGmPlKDt1aa8OYL0ni4u8iWbQfb8R7GECgejU4qjlUpdjc9PO2yyIunMBrZM_7RN/s400/window2.gif" width="400" /></a></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b><br />
</b></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b><br />
</b></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b>Discussion Question:</b></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Select one scene or sequence from Rear Window and discuss how Hitchcock used mise-en-scene to create suspense in that scene or sequence. Describe the scene. How was it framed? Where were the characters placed in relation to the camera and to each other? Was it open or closed framed? Was there music or other sound effects? How did all these elements come together to create suspense (or humor, or fear, or sadness, etc)?</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b>Discussion Answer:</b></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">The scene that instantly came my mind after reading from Rear Window for this discussion question was when Lisa and Stella are hunting around the courtyard garden and the Thornwell apartment for any evidence of Mrs. Hanna Thornwell. Lisa has enters into the Thornwell apartment through the window, after having no luck searching elsewhere with Stella and begins searching there. A closed frame shot is used, taken from afar, as if it was from Jeffs point of view. Their are no sounds effects in the scene and just the soft music being played the band in another apartment. As the suspense builds so does the music. Together all these elements heightened the anxiety being experienced by Jeff and Stella, who are watching from afar, as well as the fear being experienced by Lisa. </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
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</div>Lennon Designhttp://www.blogger.com/profile/07049755992994301530noreply@blogger.com0tag:blogger.com,1999:blog-1401072163594383493.post-29121967923404784822011-08-18T03:48:00.000-07:002011-08-18T03:48:24.127-07:00MK230: Unit 5 - Discussion Question<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjN5d_TU9H0nnClIVO-BBi7gvihRqNU-VGhvvTJ6-UVfaM4J4ZQ3UOzxo_S34a69GZFFwKjYDuy1aCVOwurAeno0a8vnMHtX9OIVNtrsx7p_RupvMk0XEN445CjUOOThSWTDuCmfyg7/s1600/Dani_ray_brad_color_correct.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjN5d_TU9H0nnClIVO-BBi7gvihRqNU-VGhvvTJ6-UVfaM4J4ZQ3UOzxo_S34a69GZFFwKjYDuy1aCVOwurAeno0a8vnMHtX9OIVNtrsx7p_RupvMk0XEN445CjUOOThSWTDuCmfyg7/s400/Dani_ray_brad_color_correct.jpeg" width="400" /></a></div><div class="separator" style="clear: both; text-align: justify;"><span class="Apple-style-span" style="background-color: #f0f0f0; font-family: Verdana, sans-serif;"><b><br />
</b></span></div><div class="separator" style="clear: both; text-align: justify;"><span class="Apple-style-span" style="background-color: #f0f0f0; font-family: Verdana, sans-serif;"><b>Discussion Question:</b></span></div><div class="separator" style="clear: both; text-align: justify;"><span class="Apple-style-span" style="background-color: #f0f0f0; font-family: Verdana, sans-serif;"><b><br />
</b></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: #f0f0f0;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Preview the advertising podcasts link in Unit 5. After listening to an advertising podcast, post a summary of the key points you learned from the podcast. Explain why you feel it is an important concept for advertisers and marketers. Be sure to identify the podcast you <strike><span class="Apple-style-span" style="color: #cc0000;"><b>watched</b></span></strike> heard.</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: #f0f0f0; font-family: Verdana, sans-serif;"><a href="http://itunes.apple.com/us/podcast/the-advertising-show-articles/id81826615">The Advertising Show</a></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: #f0f0f0; font-family: Verdana, sans-serif;"><b><br />
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<span class="Apple-style-span" style="background-color: #f0f0f0; font-family: Verdana, sans-serif;"><b>Discussion Answer:</b></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: #f0f0f0; font-family: Verdana, sans-serif;"><b><br />
</b></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">I chose to listen to The Advertising Show, where they covered alot of topics but the part that interested me was the middle section of the program where they weren't doing an entertainment program. </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">In the middle section discussed the current status and future of online video streaming. The discussion started with the 60% price increase with Netflix. Then evolved into a conversation about Hulu being for sale. They wrapped up the conversation, looking forward with Amazon, Apple, Google and Walmart's entering into the market as well.</span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
</span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;">It is important for advertisers to be aware of the status of this type of market because most of the service have advertising as a major part of the service, especially Hulu.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: #f0f0f0; font-family: Verdana, sans-serif;"><b><br />
</b></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: #f0f0f0; font-family: Verdana, sans-serif;"><b>Links:</b></span></div><ul><li style="text-align: justify;"><span class="Apple-style-span" style="background-color: #f0f0f0; font-family: Verdana, sans-serif;">Amazon <a href="http://www.amazon.com/gp/video/ontv/ontv/ref=atv_getstarted_ontv">Instant Video</a></span></li>
<li style="text-align: justify;"><span class="Apple-style-span" style="background-color: #f0f0f0; font-family: Verdana, sans-serif;">Apple <a href="http://www.apple.com/itunes/">iTunes</a> & <a href="http://www.apple.com/appletv/">AppleTV</a></span></li>
<li style="text-align: justify;"><span class="Apple-style-span" style="background-color: #f0f0f0; font-family: Verdana, sans-serif;"><a href="http://www.hulu.com/">Hulu</a></span></li>
<li style="text-align: justify;"><span class="Apple-style-span" style="background-color: #f0f0f0; font-family: Verdana, sans-serif;"><a href="http://www.netflix.com/">Netflix</a></span></li>
<li style="text-align: justify;"><span class="Apple-style-span" style="background-color: #f0f0f0; font-family: Verdana, sans-serif;">Walmart <a href="http://www.vudu.com/">Vudu</a></span></li>
</ul>Lennon Designhttp://www.blogger.com/profile/07049755992994301530noreply@blogger.com0tag:blogger.com,1999:blog-1401072163594383493.post-82879825744810136322011-08-11T21:06:00.000-07:002011-08-11T21:14:42.161-07:00HU121: Unit 4 Discussion Question<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjytLyP7auu85eXAzFF9Ks7jLsmH13zklPGuSSXbaYGTTpu4dID7eb9rx5AQn20AwMA2S_RJX-RBeVsgHMWXUuQRLnyLZQyCVCQbzQz1mcTdmGu8IB1AS25WzishjP4HEth4f5LIlcv/s1600/the_adjustment_bureau04.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjytLyP7auu85eXAzFF9Ks7jLsmH13zklPGuSSXbaYGTTpu4dID7eb9rx5AQn20AwMA2S_RJX-RBeVsgHMWXUuQRLnyLZQyCVCQbzQz1mcTdmGu8IB1AS25WzishjP4HEth4f5LIlcv/s400/the_adjustment_bureau04.jpg" width="400" /></span></a></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b><br />
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b>Discussion Question:</b></span><br />
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif;">North by Northwest is an espionage thriller about life in Cold War America. The Cold War ended with the fall of the Berlin Wall and the collapse of communist Russia (the USSR), but America has new enemies and faces new threats. Think of the films you have seen in the years since 9/11. Which of those films offers a plot structure and/or theme(s) similar to those of this week's assigned film?</span></div><div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
</span></div></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b>Discussion Answer:</b></span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b><br />
</b></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">The only post 9/11 film that comes to my mind that is similar to North By Northwest is The Bourne Identity, which is the first in a series. What makes the films different is that Jason Bourne is suffering from severe amnesia and needs to find out who he ACTUALLY is as opposed to Roger Thornhill is searching for who he is SUPPOSED to be. In both films, our hero is being pursued my an opposing force and has a sexy companion on his journey. </span><br />
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif;">As I was writing the previous paragraph I realized that a very recent film, The Adjustment Bureau, is similar to North By Northwest. The basic plot is that we all have a specific path and we arent supposed to wander too far from it. If we do, our path needs to be "adjusted" back into place. The character of David Norris got inspired and decided to take his own path regardless. Great film! Other great mistaken identity films are DAVE, The Big Lebowski and The Great Dictator.</span></div>Lennon Designhttp://www.blogger.com/profile/07049755992994301530noreply@blogger.com0