In Unit 9, we will be completing our studies of an Integrated Marketing Communications program. For your homework assignment in Unit 9, you will complete a course in SkillPort called "Promoting Your Brand to Consumers." This course is designed to help you understand how to implement strategies to conceive, build, and execute a successful integrated marketing communication program for your organization's brand identity. You will have until the end of Unit 9 to complete this course. Once finished, complete a memo describing your experience with the course. A template is located in the Assignment Files link of this Unit. Answer all of the questions from the template in your memo. Submit this memo as your assignment.
To access this course go to the GEN SkillPort tab. Click in the User ID box and enter your user name. Your user name will be the same as your GEN e-mail name. For most students it will be firstname.lastname (ex: jane.doe). Your password is student. Then press enter. In the search box type in the name of the course. Click on the title to access the content.
Complete the "Promoting Your Brand to Consumers" course in SkillPort. Then create your completion memo.