Assignment Reading:
Read Chapters 21 and 22
Advertising and Promotion by Belch and Belch
Discussion Question:
What is the role of ethics in advertising and promotion? How do ethical considerations differ from legal considerations in developing an integrated marketing communications program?
Discusion Answer:
The role of ethics in advertising and promotion is making the decision regarding appropriate and responsible actions on the basis of moral consideration than legal or within guidelines. Ethical considerations differ from legal considerations when developing an integrated marketing communications program by being a responsible company and being cautious to the needs and cultures of your consumers in addition to the legal requirements of your business.
The role of ethics in advertising and promotion is making the decision regarding appropriate and responsible actions on the basis of moral consideration than legal or within guidelines. Ethical considerations differ from legal considerations when developing an integrated marketing communications program by being a responsible company and being cautious to the needs and cultures of your consumers in addition to the legal requirements of your business.
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