CA100: The Beatles "A Day In The Life"

SAMPLE:

A Day In The Life by thebeatles

LYRICS:

I read the news today oh boy
About a lucky man who made the grave
And though the news was rather sad
Well I just had to laughI saw the photograph

He blew his mind out in a car
He didn't notice that the lights had changed
A crowd of people stood and stared
They'd seen his face before
Nobody was really sure
If he was from the House of Lords.

I saw a film today oh boy
The English Army had just won the war
A crowd of people turned away
but I just had to look
Having read the book

I'd love to turn you on

Woke up, fell out of bed,
Dragged a comb across my head
Found my way downstairs and drank a cup,
And looking up I noticed I was late.
Found my coat and grabbed my hat
Made the bus in second splat
Found my way upstairs and had a smoke,
and Somebody spoke and I went into a dream

I read the news today oh boy
Four thousand holes in Blackburn, Lancashire
And though the holes were rather small
They had to count them all
Now they know how many holes it takes to fill the Albert Hall.

I'd love to turn you on

MK230: Unit 8 - Assignment & Quiz

Assignment Question:


Pick 2 ads to write about, one that is effective, one you feel is not. These ads can be whatever media you would like; however, be sure they are the same media. For example, compare 2 print ads, not 1 TV ad and 1 print ad. Answer these questions as the ADVERTISING OR MARKETING MANAGER for the companies and products advertised, as if it was your budget being spent and your company's objectives to grow awareness and sales.

1. What are the names of the companies and products that were being promoted? Include a short description of the ads.
2. Who is the target market? (Chapter 2)
3. What types of appeals were used? (Chapter 9)
4. What type of advertising execution was used? (Chapter 9)
5. How effective do you feel the ad is? (Chapter 19)
6. Would you, as the Advertising/Marketing Manager approve this ad campaign? Why or why not?

Assignment Answer:

Links:
Action Plumbing: ActionToThe Rescue.com
TITAN: TitanAir.net


Quiz:
7.5/25 points

HU121: Unit 8 - Reading & Discussion Question

Assigned Reading:
Chapter #8 (Pages ???-???)
Looking At Movies, by Barsam and Monahan


Discussion Question:

Why was this film (SHREK) done as an animation? Would this film have been successful as a live action movie? Why or why not?

Discussion Answer:

My belief is that this film was done in animation because it is about fairy tale creatures (as fractured as they are) and as these creatures are generally drawn for storybooks and read during bedtimes are best presented in this way because   gives the viewer a sense of familiarity. I believe these SHREK films and spinoffs would have been less successful as a live action movie because the actions and creatures would be out of their context would not feel believable and would take the viewer out of the atmosphere of the film.

HU121: Unit 7 - Assignment

Assignment Questions:

Critical Thinking Questions (200 to 250 words):

1. Compare and contrast Ethan Edwards (the protagonist in The Searchers) and Michael Corleone. 
2. Discuss the intercutting of the baptism scenes with the murders of the rival families.  What point is Coppola making about Michael? What point is he making about the sanctity of life? 
3. Don Corleone tells Michael that he had hoped he would be able to lead a different life than the one he chose, a life outside of the criminal world.  Do you think this would have been possible for Michael even if he had not? 

Assignment Answers:

1.  The characters of Ethan Edwards (from The Searchers) and Michael Corleone (from The Godfather) are similar in many ways. At the beginning of each film, they are returning from war to their families. Shortly after their return, the families are struck with tragedy.
2. The intercutting of the baptism scenes with the murders of the rival families is interesting because it shows the two lives Michael has to now lead. The point being made by Coppola about Michael is that, even though it is a struggle for him, he is doing what is best for the family. the point being made about the sanctity of life is that we are all born pure and it is our responsibility to stay or not stay that way.
3. I do not think that it would have been possible for Michael to choose a life, even if his family wasn't killed because it is too much of what is family is and it's in his blood.

HU121: Unit 7 - Reading & Discussion Question

Assigned Reading:

Chapter 7

Pages...

Discussion Question:


Do films like The Godfather, Goodfellas, Casino, and Donny Brasco glorify the lives of those involved in organized crime? 
What about HBO's award-winning series The Sopranos? 
Why do so many people find Tony Soprano to be a sympathetic character?


Discussion Answer:


The darker side of humanity has always been glorified in films and organized crime is no exception. The Godfather, Goodfellas, Casino and Donnie Brasco  are just a few films about organized crime where they are glorified by showing a lifestyle of excess, without consequence and where a lot of money can be made. The HBO's award-winning series The Sopranos is no different, but the title character Tony Soprano has been found to be a sympathetic character because he is essentially a family man just trying to provide for them.

MK230: Unit 8 - Reading & Discussion Question

Assigned Reading:

Read Chapters 19 & 20 (Page 620-689)
Advertising And Promotion by Belch and Belch

Discusion Question:
What examples of advertising and promotion have you seen recently that have been done by companies outside the U.S.? Did they do a good job of communicating with an American audience? If they did, what was good about it (using what we've learned in this class)? If not, how did it fail? 
NOTE: The focus is on examples of companies from outside of the US as they advertise in the US. It is not about US companies advertising overseas.


Discussion Answer:
FIAT, an Italian brand, recently became a US brand through a contract. Before then, FIAT was known worldwide as a small sporty car. For the launch of this contract, they have updated the design of their cars and their logo as well. To communicate with an American audience through social media and a playful website. They are communicating well through Facebook and YouTube. Building the excitement through showing events and news in those venues.

MK230: Unit 7 - Assignment & Quiz

Assignment Question:

Chapter #17:

Page #588

Question #2 Question:

The chapter discusses the lack of coordination that often exists between marketing and public relations departments. Discuss some if the reasons this might occur. What can be done to reduce this conflict to achieve greater coordination?

Question # 7 Question:

The chapter discusses the increasing use of advocacy advertising and issue advertising. Explain what these advertising forms are, and why there has been such an increase in their use by profit and nonprofit organizations.

Chapter #18:

Page #610

Question #6 Question:

Describe what is meant by Relationship Marketing. Explain the reasons why it is so important for companies to engage in this practice.

Assignment Answer:

Chapter #17:

Question #2 Answer:

Some reasons that a lack of coordination that often exists between marketing and public relation departments are because either can be the dominant function, they have a lot of overlapping roles  and they may have different agenda because they are separate entities.

Question # 7 Answer:

Advocacy Advertising is concerned with propagating ideas and elucidating controversial social issues of public importance in a manner that supports the interests of the sponsor. While Issue Advertising may have no affiliation with a corporate or trade sponsor, they may be sponsored by an organization to bring attention to what they consider to be an important issue. There has been an increase in their use by profit and nonprofit organizations because these organization want to show their customers that they enjoying giving back to their communities and associating themselves with these issues and organizations are a way to do that.

Chapter #18:

Question #6 Answer:

Relationship Marketing is described as “an organization’s effort to develop a longterm, cost-effective link with individual customers for mutual benefit.” The reasons why it is so important for companies to engage in this practice are developing trust between the company and customer, using the consumers information to estimate profitability at the account level, and developing non traditional strategies to reach similar demographics.

Quiz:

Score: 15/25