MK230: Unit 8 - Assignment & Quiz

Assignment Question:


Pick 2 ads to write about, one that is effective, one you feel is not. These ads can be whatever media you would like; however, be sure they are the same media. For example, compare 2 print ads, not 1 TV ad and 1 print ad. Answer these questions as the ADVERTISING OR MARKETING MANAGER for the companies and products advertised, as if it was your budget being spent and your company's objectives to grow awareness and sales.

1. What are the names of the companies and products that were being promoted? Include a short description of the ads.
2. Who is the target market? (Chapter 2)
3. What types of appeals were used? (Chapter 9)
4. What type of advertising execution was used? (Chapter 9)
5. How effective do you feel the ad is? (Chapter 19)
6. Would you, as the Advertising/Marketing Manager approve this ad campaign? Why or why not?

Assignment Answer:

Links:
Action Plumbing: ActionToThe Rescue.com
TITAN: TitanAir.net


Quiz:
7.5/25 points

MK230: Unit 4 - Discussion Question

Discussion Question:

What is an ad that you have seen that had high reach? An ad with high frequency? An ad with both? Which influences you more - a high reach ad or a high frequency ad? Why?

Discussion Answer:

An ad that I have seen that has high reach is for semi truck awareness. It is prominently displayed in a major section along our major freeway I-15 and contains a shocking graphic of a semi hitting a car from behind. What makes the ad so spectacular is that it is done in three dimensions and kinda graphic (I will try to get a picture for everyone to check out). The only ads that I can really think of that have a high frequency are the GEICO Insurance ads. I am always either hearing them on the radio and online or seeing them on television. I even see them from time to time on billboards. Some are ok, but most tend to annoy me. Of the two types of ads, I would have to say that the high reach ads have more influence on me because if I see or hear things too much I tend to block them out.


GEICO Ad: ...Annoying.