Showing posts with label Discussion Question. Show all posts
Showing posts with label Discussion Question. Show all posts

Wednesday, September 7, 2011

HU121: Unit 8 - Reading & Discussion Question

Assigned Reading:
Chapter #8 (Pages ???-???)
Looking At Movies, by Barsam and Monahan


Discussion Question:
Why was this film (SHREK) done as an animation? Would this film have been successful as a live action movie? Why or why not?


Discussion Answer:
My belief is that this film was done in animation because it is about fairy tale creatures (as fractured as they are) and as these creatures are generally drawn for storybooks and read during bedtimes are best presented in this way because   gives the viewer a sense of familiarity. I believe these SHREK films and spinoffs would have been less successful as a live action movie because the actions and creatures would be out of their context would not feel believable and would take the viewer out of the atmosphere of the film.

Monday, August 29, 2011

MK230: Unit 7 - Reading & Discussion Question


Assigned Reading:

Chapter 17 & 18
Pages 558-611



Discussion Question:

Organizations are becoming increasingly concerned about dishonesty within their sales organizations. Describe some of the ways that sales people may engage in dishonest activities. What can managers do to avoid such problems?


Discussion Answer:

Some of the ways that sales people may engage in dishonest activities are providing an inconsistent message to clients that may go against a particular marketing strategy or strategies but benefits the salesperson, as well as bribing or exchanging gifts for the clients business.

Managers can avoid such problems by providing consistent training and training materials that consistently reenforce the companies goals and strategies, as well as following up with the sales person's clients to see if the message has been forwarded to them correctly.

Thursday, August 11, 2011

MK230: Unit 4 - Discussion Question

Discussion Question:
What is an ad that you have seen that had high reach? An ad with high frequency? An ad with both? Which influences you more - a high reach ad or a high frequency ad? Why?

Discussion Answer:
An ad that I have seen that has high reach is for semi truck awareness. It is prominently displayed in a major section along our major freeway I-15 and contains a shocking graphic of a semi hitting a car from behind. What makes the ad so spectacular is that it is done in three dimensions and kinda graphic (I will try to get a picture for everyone to check out). The only ads that I can really think of that have a high frequency are the GEICO Insurance ads. I am always either hearing them on the radio and online or seeing them on television. I even see them from time to time on billboards. Some are ok, but most tend to annoy me. Of the two types of ads, I would have to say that the high reach ads have more influence on me because if I see or hear things too much I tend to block them out.


GEICO Ad: ...Annoying.

Wednesday, August 3, 2011

HU121: Unit 3 - Discussion Questions

Discussion Question:

How are Han Solo and Ethan Edwards alike? How are they different? When Star Wars was released in 1977, audiences cheered for Han Solo. Do you think audiences rooted on Ethan Edwards when The Searchers was first released in 1956? Why or why not?


Discussion Answer:

Being asked to compare Ethan Edwards and Han Solo is an interesting situation because their films are technically different genres. That being said, Star Wars, according to creator George Lucas was modeled after the spaghetti westerns.

Ethan Edwards and Han Solo play by their own rules and are both excellent men to have on your side. The ways that they are different are the ways they handle things. Ethan is hard-nosed and very much a man in a mission. Han Solo, on the other hand, is driven strictly by money and is happy with just getting by and enjoying the ride.

I believe the audiences did root for Ethan Edwards when The Searchers was first released in 1956 because when a tragedy strikes a family, people want to get some type of justice (or revenge) back and Ethan went out and brought kidnapped Debbie home.

Thursday, July 21, 2011

MK230: Unit 1 - Discussion Questions A-C

Discussion Question A:
Introduce yourself and tell the class a little about your background, your level of experience with distance education, and your level of expertise with advertising and promotion. You can find my background information in the Meet Your Instructor section of the course room. Share with the class one of your favorite advertising or promotional campaigns.
Discussion Answer A:
My name is Dylan John Mazziotti, I am a Utah based freelance Graphic Designer & Artist. I have founded my own freelance firm called Lennon Design in 2009. I have been interning at a local radio station (x96), working on small design projects since May of 2010. 
As for previous experience that I have had with "distance education," I had a few classes at my previous school (Eagle Gate College) where I earned two associate degrees. Then, 2 of my 3 classes last term were online.
Apple's Mac vs. PC advertising campaign is one of my favorite campaigns. What I enjoyed about the commercial is the way that Apple used comedy to show how Apple products are better than Microsoft's. I also commend them for even poking fun at themselves. I was deeply saddened when the campaign was discontinued.

Discussion Question B:
Why is it important to develop promotion and advertising for a product? What part does advertising and promotion play in Integrated Marketing Communications (IMC)? Briefly describe a promotional and advertising campaign that you have recently seen or heard. Was it a success or a failure? Why?
Discussion Answer B:
It is important to develop promotion and advertising for a product because the consumers need to know the service the product provides or the solution the product solves. The consumers also need to know the importance the product will serve in their way of life.
The parts advertising and promotion plays in Integrated Marketing Communications (IMC) are the content for all the forms of communications via Facebook or Twitter, as well as television, radio and/or print.
The recent campaign that comes to mind the that uses IMC is Old Spice campaign. The campaign started as a television commercial, with an amazing response and media coverage. Old Spice then took advantage of their YouTube channel to do spinoffs. They also sell t-shirts and other products through their website.

Old Spice Links:
Facebook
Twitter
YouTube


Discussion Question C:
Many industries are finding that consumers are turning away from using middlemen and doing more things for themselves. For example, prospective home buyers can use the Internet to view listings and find a home without using a real estate broker. Investors are making their own choices using services such as E Trade. What do you think of the future of advertising agencies? Will companies turn more towards producing their own ads? (Don’t think just in terms of TV, either. Ads come in a variety of media – TV, Radio, Print, Internet). Will their own marketing departments take on the role of the advertising agency or are agencies here to stay? Support your position.
Discussion Answer C:
There are arguments to support both sides of this argument out there. But, I think the future of advertising agencies are safe because not every business out there will be able to develop these departments. Some don't have the budget, space or know-how to do an effective job. With Facebook and Twitter is very possible for companies to produce some of their campaigns on their own. Overall though, larger scaled promotions will need outside agencies to provide high quality work. I believe agencies are here to say!

Monday, July 18, 2011

HU121: Film In Society, Unit 1 - Discussion Question


Discussion Question:
What is your favorite film ever? 
What genre is it classified as? 
Why is it your favorite film?


Discussion Answer:
When I am what my favorite film is, I have to answer hands down... Braveheart. Braveheart is considered to be in the action-adventure genre. The reason I consider Braveheart my favorite film is because of the amazing scenery the is prominently featured in the opening segment. Another thing that I admire was the casting of the young William Wallace, how did the find a kid with those same piercing blue eyes. Additionally, I love the battle scenes, even as bloody as some of them are... they are well choreographed and edited. Mel Gibson, does a amazing job as the director and actor in this film. 
Grade: 100%


Links:
Official / IMDb / Wikipedia

Trailer:

Friday, April 15, 2011

Week 2: HU121 Film In Society (The Searchers)


The Searchers (1956) IMDb / Wikipedia / NetFlix

Discussion Question:
Is Ethan Edwards a sympathetic character? Why or why not?

Discussion Answer:
Original Post
I believe John Wayne's character, Ethan Edwards, is a sympathetic character because his mother (initially), then his family and others close to him were savagely attacked and he is responding the best way he feels to avenge them. His hatred for the Comanche people isn't because of their race, but because of what they did to him.


Instructor Response
Although what you did say is very accurate/good, it does not presently have the thorough content that will earn full points.


Resubmitted Post
The character of Ethan Edwards, played brilliantly by John Wayne, is a very sympathetic character. Throughout the film there are many examples that support this statement. 


Firstly, after the initial attack, Ethan stopped Martin from seing what happen to Martha. He was protecting Martin from an unnecessary terror, so strongly that he knocked him down with a blow to the face. 


Secondly, when he found Lucy remains later from a brutal attack, Ethan chose not to tell Brad because of his possible reaction. When Brad did find out, his reaction to the information, got him killed.


For my final example, his strong expression of compassion in the film is in the final scene is when he is face to with Debbie and instead of killing her, he returns her back to home.

Assignment Question:
1. Discuss how the landscape of the film affects the storyline and your reaction to the story.

2. Compare and contrast Ethan and his brother Aron.

3. There is obviously a history between Martha and Ethan. Why do you think Martha married Aron instead?
4. Why did the film's writers choose to make Ethan a Confederate veteran? How does this impact his character and the choices he makes?
5. Does John Ford's use of lighting help to create meaning? If so, how?


Assignment Answer:
1. The landscape for this film is amazing, but being from Utah I my be a bit bias. At first the landscape is a distraction because it is claiming that it is Texas and from what I understand, Texas is fairly flat. That statement aside, the landscape added to the storyline very well. It showed how expansive and unpopulated the land was at that time, as well as desperate the times were to survive in the wild as well as back at the homestead.
2. When comparing Ethan and Aron, there a only a few similarities to point out. To them both, family is very important and they are willing to do what is necessary to protect them. Another similarity between them is their love for Martha. Although not explored in the film, you can tell that the feeling between Ethan and Martha are ver strong. The contrast between them is that Ethan was hardened by experience of a soldier and see the brutality of the what people are and can do. Aron did not have these experiences to affect his decision making. As Ethan eluded to in the film, he has done things that he is not proud of.
3. With the obvious history between Martha and Ethan, I believe she married Aron because he has been there for her while Ethan has been away. Ethan, also has been effected by the events in his life that have made him more hateful.
4. The writers of the film chose to make Ethan a Confederate veteran because he gave a backstory to how he feels towards certain situations (and enemies), as well as supporting the skills he need to get Debbie back from the Comanches. 
5. An example of Director John Ford use of lighting to create meaning in the film is just before the attack, the sky is a fire orange and red, likely to signify the looming attack and foreshadowing to the fires of the attack.

Bonus Info:
Trailer:

Links:

Thursday, April 7, 2011

HU121: Unit 1 Discussion Question ( No Film / No Assignment )

Discussion Question:
What is your favorite film ever? 
What genre is it classified as? 
Why is it your favorite film?

Discussion Answer:

BRAVEHEART has been my favorite film since I first saw it. Yes the film is long, but most good ones are (Lord Of The Rings Trilogy). What draws me to it is that it has a little bit of everything in it, such as a love story, revenge seeking, action, comedy and more. The only other film to come close to stealing this spot on the top of my list was True Grit from The Coen Brothers.