HU121: Unit 10 - Reading & Discussion Question

Assigned Reading:

Looking At Movies, by Barsam and Monahan

Read Chapter 11

Discussion Question:

Paranormal Activity is a recent addition to our nation's long history of horror films. What's your favorite scary movie of all time? Using your knowledge of film and the vocabulary from this class, tell us what makes it so scary. It would help to describe the sound, the shots, the acting, the lighting, and so on. Make us believe it really is the scariest movie out there!

Discussion Answer:

In general, I am not a fan of horror genre at all. That being said I do have a few films of the genre that I do enjoy. Stanley Kubrick's masterpiece The Shining is one of those few films. Throughout the presentation of the film, many different types of shots are used to build the suspense and the fear. 

Through the use of many creepy close up shots, especially of Jack Nicholson, raising his signature eyebrows help illustrate the insanity going on inside his head. Another example of different shots is when the family is traveling up to the hotel, there is a high-angle shot done from a helicopter, following them giving the sense they are being watched. Another type of shot that is used quite frequently in the film are jump shots. The shot that comes to mind is when Danny is riding his three wheel around and sees the twin girls and the shot is jumping from a full-body shot to a close-up shot to create tension.

Jack Nicholson, one of my favorite actors, is extremely creepy in this film. He really makes you think that he is completely out of his mind. The way he speaks the lines. The way he expressed with his face. Amazing work!

MK230: Unit 9 - Assignment & Quiz

Assignment Question:

In Unit 9, we will be completing our studies of an Integrated Marketing Communications program. For your homework assignment in Unit 9, you will complete a course in SkillPort called "Promoting Your Brand to Consumers." This course is designed to help you understand how to implement strategies to conceive, build, and execute a successful integrated marketing communication program for your organization's brand identity. You will have until the end of Unit 9 to complete this course. Once finished, complete a memo describing your experience with the course. A template is located in the Assignment Files link of this Unit. Answer all of the questions from the template in your memo. Submit this memo as your assignment.

To access this course go to the GEN SkillPort tab.  Click in the User ID box and enter your user name.  Your user name will be the same as your GEN e-mail name.  For most students it will be firstname.lastname (ex: jane.doe).  Your password is student.  Then press enter.  In the search box type in the name of the course.  Click on the title to access the content.

Complete the "Promoting Your Brand to Consumers" course in SkillPort. Then create your completion memo. 


Assignment Answer:

Quiz:

10/25

HU121: Unit 9 - Assigned Reading & Discussion Question

Assigned Reading:

Read Chapters 9 & 10 

Looking At Movies

Discussion Question:

What films have you seen that succeed in both educating you and entertaining you?  Do you believe the films were intended to be both educational and entertaining, or was the educational aspect a defult of the subject matter.  Elaborate on your response.

Discussion Answer:
When I consider films that have both educated and entertained me, one of the first films that comes to my mind are the documentary films of Morgan Spurlock. He broke onto the scene with Super Size Me, which explored the effect of the McDonald's menu on a person over a 30 day period. He approaches each subject with humor, even as he got sicker and sicker near the end of the film. I learned a lot more from his style of presentation of then I would have if it would have been presented in any other way. He also had a had an amazing television show called 30 DAYS where he would live someone else life for... 30 days. Michael Moore, director of Fahrenheit 911 (about September 11th) and Bowling For Columbine (about gun control), also presents his subject manner is a comedic fashion as well. Although the subjects are very serious, Michael Moore presents in a way that make you think deeper into the attitudes and why each side thinks the way they do. Some of the sides ideas can be way out there which creates the comedy.


Super Size Me:

MK230: Unit 9 - Assigned Reading & Discussion Question

Assignment Reading:

Read Chapters 21 and 22

Advertising and Promotion by Belch and Belch

Discussion Question:

What is the role of ethics in advertising and promotion? How do ethical considerations differ from legal considerations in developing an integrated marketing communications program?

Discusion Answer:
The role of ethics in advertising and promotion is making the decision regarding appropriate and responsible actions on the basis of moral consideration than legal or within guidelines. Ethical considerations differ from legal considerations when developing an integrated marketing communications program by being a responsible company and being cautious to the needs and cultures of your consumers in addition to the legal requirements of your business.

HU121: Unit 8 - Assignment Questions A & B

Assignment Question A:

Describe the sound design of this film. Select one or two scenes to discuss at length. How did the sound (the sound effects, the music, etc) add to the scene? Did it make it funnier? More descriptive? Did it add specific meaning to it? Your discussion should be at least one page in length, double spaced using 12 pt. font and 1 inch margins. Submit your assignment using the link above.

Assignment Answer A:

Assignment Question B:

For this paper, you get to be the director of a new film.  In this case, you are to take an existing film from the list below and re-cast the leading actors and actresses’ and the supporting actors and actresses’ parts for an updated version.  Since you are casting different actresses and actors for the key roles in the film, you will need to address the issue of wardrobe/costumes.  How will you update what the characters wear in the film for the new version?  Finally, you must also update the film’s score to make it more marketable to today’s audiences.  If other changes are needed (for example, 12 Angry Men only has men on the jury), you should discuss those too. Your paper should be 750 words minimum.

Your essay must include an introduction, at least three body paragraphs, and a conclusion.

Film Choices:

• 12 Angry Men (1957) Criterion - 11/22/2011
• All About Eve (1950)
• Bonnie and Clyde (1967)
• Casablanca (1942)
• Chinatown (1974)
• Double Indemnity (1944)
• Dr. Zhivago (1965)
• It’s a Wonderful Life (1946)
• It Happened One Night (1934)
• Midnight Cowboy (1969)
• Nashville (1975)
• One Flew Over the Cuckoo’s Nest (1975)
• Rear Window (1954)
• Rebecca (1940)
• Some Like It Hot (1959)
• Taxi Driver (1976)
• To Kill a Mockingbird (1962) 

Helpful Hint:

It may be useful to rent the original version of a film not on the list and rent the updated version for comparison.  Examples of recently updated films include King Kong 1933/2006 and The Pink Panther 1963/2006.  

For a list of remakes, go to: http://en.wikipedia.org/wiki/List_of_film_remakes

Your grade will consist of the explanations you provide for your remake, your use of evidence from and references to the original film, and the overall quality of your essay. Do you have an introduction and conclusion? Do you use transitions within and between your paragraphs? Is your essay free of grammar and spelling errors?

Discussion Answer B:

Links:
Composer Michael Giacchino
SHE & HIM

Sam Rockwell

Anne Hathaway

Phillip Seymour Hoffman

Jack Black

Phillip Baker Hall

CA100: The Beatles "A Day In The Life"

SAMPLE:

A Day In The Life by thebeatles

LYRICS:

I read the news today oh boy
About a lucky man who made the grave
And though the news was rather sad
Well I just had to laughI saw the photograph

He blew his mind out in a car
He didn't notice that the lights had changed
A crowd of people stood and stared
They'd seen his face before
Nobody was really sure
If he was from the House of Lords.

I saw a film today oh boy
The English Army had just won the war
A crowd of people turned away
but I just had to look
Having read the book

I'd love to turn you on

Woke up, fell out of bed,
Dragged a comb across my head
Found my way downstairs and drank a cup,
And looking up I noticed I was late.
Found my coat and grabbed my hat
Made the bus in second splat
Found my way upstairs and had a smoke,
and Somebody spoke and I went into a dream

I read the news today oh boy
Four thousand holes in Blackburn, Lancashire
And though the holes were rather small
They had to count them all
Now they know how many holes it takes to fill the Albert Hall.

I'd love to turn you on

MK230: Unit 8 - Assignment & Quiz

Assignment Question:


Pick 2 ads to write about, one that is effective, one you feel is not. These ads can be whatever media you would like; however, be sure they are the same media. For example, compare 2 print ads, not 1 TV ad and 1 print ad. Answer these questions as the ADVERTISING OR MARKETING MANAGER for the companies and products advertised, as if it was your budget being spent and your company's objectives to grow awareness and sales.

1. What are the names of the companies and products that were being promoted? Include a short description of the ads.
2. Who is the target market? (Chapter 2)
3. What types of appeals were used? (Chapter 9)
4. What type of advertising execution was used? (Chapter 9)
5. How effective do you feel the ad is? (Chapter 19)
6. Would you, as the Advertising/Marketing Manager approve this ad campaign? Why or why not?

Assignment Answer:

Links:
Action Plumbing: ActionToThe Rescue.com
TITAN: TitanAir.net


Quiz:
7.5/25 points